3、分析,第三章是以天猫商家中CRM的运用为例来说明目前电商企业中CRM运用的现状及出现的问题,从而发现CRM客户关系管理体系在该行业中的缺陷不足,并能尽快找到有效的方法来理智进行CRM客户关系管理体系的实施及运用。关键词:电商行业;CRM客户关系管理;运用分析II山东xx大学毕业论文The Application of CRM inEnterprises-a Case Study of MaomaoyuABSTRACTIntherapideconomicdevelopment,theemergingindustrybegantooccupyamajorshar
7、RMcustomerrelationshipmanagementsystemintheindustry,andthatthencanfindeffectivemethodsforimplementationassoonaspossibletotheintellectandtheuseofCRMcustomerrelationshipmanagementsystem.Keywords:e-commerce industry;CRMcustomerrelationshipmanagement;application and analysis ofII山东xx大学