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ID:11099187
大小:36.50 KB
页数:5页
时间:2018-07-10
《southwest airlines swot analysis - situation anaylsis》由会员上传分享,免费在线阅读,更多相关内容在行业资料-天天文库。
1、SituationAnalysisIndustryAnalysis·TrendsSouthwestAirlinesshinesaboveitscompetitorsastheindustryleaderinlowfareflights.Theystrivetogivetheircustomersthat(positivelyoutrageousservice)POSthattheyareknownsowellfor.SouthwestAirlinesdiscoveredanichemarketforairtravelerswhowantedaneasyandaffordablewaytotr
2、avel,Southwestfliesmakingiteasyforcustomerstotravelwithinthestatesconvenientlywithoutallthehasslesofamajorairportormanytransferflights.Southwestwasestablishedinthetimewheneconomyflightsweresteadilyincreasing,moreandmorefamilieswantedtotravelinstatebutcouldnotaffordthehighpricedseatsthatSouthwest’sc
3、ompetitors,Continental,AlaskaorUnitedoffered.ThiswasagreatopportunityforSouthwestbecausetheynowhadachancetoincreasetheirmarketsegmentationandcreateloyaltyfromthesecustomersandnewonesfromthevaluetheyoffer.ByprovidingopenseatingcoupledwithacorporatecultureofhappyemployeesandspontaneousattitudesSouthw
4、esthastrulytakenthetrendofeconomyflyingtothenextlevel.SouthwestAirlineshascomeupwithaplantoofferitscustomersnoinflightmeals,whichcutscostsforeveryone,afirstcomefirstserveseating,andoutstandingcustomerservicetomakethelowcostexperiencefeellikeyourflyingfirstclasstoyourdestination.In2002Southwestintro
5、duced250newticketdispensingkiosksthroughouttheairports,thegoalwiththesekioskswastoreducethetimespentinlineandimproveairportexperiencesinceSeptember112001.ThroughoutSouthwest’shistorytheonlyroadblockthattheyhaveencounteredwasin1978withTheAirlineDeregulationAct,whichredefinedtheindustrybyeliminatingt
6、heabilityoftheCivilAeronauticsBoard(CAB)tosetfares,allocateroutes,andcontrolentryandexitintomarkets.Companieshadnoabilitytochangefares,eveniftheircostswereincreasing.TheonlyattempttoraisepriceswasthroughapetitiontotheCABforafareraise.Arequestcommonlytookupto6weekstobeprocessed.ThiseffectedSouthwest
7、sincetheirbusinesstendstobeverycyclicalinnature.Incertainmonthspeoplearelikelytopaymorethaninothermonths.TofightthisnewlawSouthwestaveragedtheirpricesandwentforaslowandsteadygrowthbusinessmodel,understandin
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