工商管理本科标准外文翻译（有出处）大学论文 .doc

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1、毕业论文（设计）外文翻译题目：系别：工商管理专业：市场营销班级：08甲班学　号：学生姓名：指导教师：二○一二年三月５８influenceofconsumerandcategorycharacteristicsonprivatelabelattitudesandpurchaseintentioninemergingmarketaconceptualmodel作者：SandraHorvat国籍：Croatia出处：InternationalJournalOfOperationsManagementAbstractUntilrecently,privatelabelswereconsideredt

2、obeaphenomenonlimitedfastmovingconsumergoodsinmarketsofeconomicallydevelopedcountries.However,analysisofdataonvaluesharesandprivatelabelgrowthratesonthegloballevelindicatesthatthisisnolongerthecase.Privatelabelshavebecomerealcompetitiontomanufacturerbrandswhichcannolongerbeignored.Duetotherapidgrow

3、thofprivatelabelmarketshareresearchershavelookedintodifferentinfluentialfactorsinattempttocomprehendreasonsbehindtheirsuccess.Existingresearchonprivatelabelmanagementhavemadeasignificantcontributionstothedevelopmentoftheoryandpracticalstrategies,however,theproblemsofmanagingprivatelabelsatthelevelo

4、findividualcategoriesisstillnotsufficientlyexplored,althoughthedifferencesamongtheproductcategoriesarehighlightedascriticalsourceofdifferencesinprivatelabelsuccess.Ontheotherhand,consumersreflectthedemandsideofthepurchasingprocesssotheirperceptionsandcharacteristicscriticallyaffectdecisionsonbrands

5、electionandthereforeperformanceofthebrand.Theprimarypurposeofthispaperistodefinecategoryandconsumerlevelfactorswhichaffectconsumers’attitudesabout５８privatelabelsandconsequentlytheirpurchaseintentioninemergingmarketsandtoproposeanadequateconceptualmodel.Keywords:privatelabelattitudes,consumercharact

6、eristics,categorycharacteristics,emergingmarketIntroductionTheincreaseinsalesandmarketshareofprivatelabelsisoneofthemostsignificantphenomenainbothdistributionchanneltheoryandpractice(Veloutsou,GioulistanisandMoutinho,2004)andoneofthemostimportantstrategiesdevelopedbyretailersinthelast30years(Berges

7、-Sennou,2009).Theirexponentialgrowthandthefactthattheyhavebecomestrongcompetitivethreattonationalmanufacturers(Bao,BaoandSheng,2011)hasstimulatedincreasedacademicandcommercialinterestinprivatelabelmanagemen