盛世长城广告案例

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1、VWPOLOSAATCHI&SAATCHI目标:建立一个强有力的品牌并保证在2002年末达到30,000辆的销售额问题:人们以往购买大型车，越大越好.人们购买紧凑性车的原因是缺钱并且“市场上也没有什么更多选择…”我们车的小尺寸将与市场一贯流行所抵触洞悉:中国正在成长为全世界最有力量的国家之一，人们通想通过自己的努力　智慧　和技能也能拥有这份成功.他们想以与以往不同的方式做事，这也就是他们寻找的东西是那么与众不同的原因．他们对未来乐观，虽然他们对于达到目标的想法并不十分清晰，这也是他们喜欢尝试不同事物的原因挑战:使POLO成

2、为新生活的标志转变:达到30,000辆的销售额的目标.2002年度车型及最佳品牌提名我们的作品在第九届中国广告节中获得银奖和一个铜奖VWPOLOThematicTVC–60secTheFinalistThe9thChinaAdFestivalSAATCHI&SAATCHIVWPOLO“Neckbrace”-15secSAATCHI&SAATCHIVWPOLO“Tunnel”-15secSAATCHI&SAATCHIVWPOLO“SafeJourney”-15secSAATCHI&SAATCHIVWPOLOPrintCamp

3、aignSAATCHI&SAATCHIVWPOLOPrintCampaignSAATCHI&SAATCHIVWPOLOPrintCampaignSAATCHI&SAATCHIVWPOLOPrintCampaignSAATCHI&SAATCHIVWPOLOPrintCampaignSAATCHI&SAATCHIVWPOLOPrintCampaignSAATCHI&SAATCHIVWPOLOPrintCampaignSAATCHI&SAATCHIVWPOLOPrintCampaignSAATCHI&SAATCHIVWPOLOP

4、rintCampaignSAATCHI&SAATCHIPolo1.6PressInsertSAATCHI&SAATCHIPoloLightboxSAATCHI&SAATCHIVWPOLOOutdoorBillboard(2002Launch)SAATCHI&SAATCHIVWPOLOOutdoorBillboard（1.6lLaunch）SilverAwardThe10thChinaAdFestivalSAATCHI&SAATCHIPoloLeaflet1.6SAATCHI&SAATCHIPoloBooklet-Cover

5、SAATCHI&SAATCHISampleofinnerpagesSAATCHI&SAATCHIPoloTVCMpegCDRomSAATCHI&SAATCHIPoloCoasterSAATCHI&SAATCHIPoloCRMleafletSAATCHI&SAATCHIPoloStickerSAATCHI&SAATCHIVWPOLO“Double-O”PrintCampaignSAATCHI&SAATCHIVWPOLO“Color”PrintCampaignSAATCHI&SAATCHIVWPOLORacingTeamSAA

6、TCHI&SAATCHIVWRaceTrackLogoProposalVWPOLORacingTeamSAATCHI&SAATCHIPoloRallyCarBodyDesign-ProposalVWPOLORacingTeamSAATCHI&SAATCHIPOLORallyCarBodyDesign-FinalVWPOLORacingTeamSAATCHI&SAATCHIVWPOLORacingPrintAd–2003RallyChampionshipSAATCHI&SAATCHIVWPOLORacingOutdoorBi

7、llboard–2003RallyChampionshipSAATCHI&SAATCHIVWPOLORallyLeaflet(2004)SAATCHI&SAATCHI标题:2004全国汽车拉力锦标赛POLO勇夺上海站，龙游站，北京站三连冠VWPOLORacingPrintAd–Championof3ConsecutiveRaces(2004)SAATCHI&SAATCHISAATCHI&SAATCHIVWPOLORacingPrintAd–Championof4ConsecutiveRaces(2004)VWEventan

8、dSponsorshipSAATCHI&SAATCHILogoproposalforPoloOpen“POLOOpen”SponsorshipSAATCHI&SAATCHIPOLOOpenTVCSAATCHI&SAATCHIPoloMTFlagline“POLOOpen”SponsorshipSAATC