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1、AccountsReceivableRiskAnalysisandCountermeasures[Abstract]inamarketeconomy,creditisanimportantmeansofmarketingenterprises,whichbringbenefitstotheenterprise,whilethereceivablesgeneratedbytheenterprisealsobringsrisks.Inthispaper,accountsreceivabletheriskstotheenterprisepr
2、oposedpreventivemeasures.Toavoidrisks,andultimatelythemaximizationofcorporateprofits.[Keywords:]theriskofaccountsreceivableaccountsreceivableaccountsreceivableCountermeasuresUndertheconditionsofamarketeconomy,thereisfierce11commercialcompetition,thiscompetitionmeanstofo
3、rceenterprisestocreditisoftenusedtoexpandsalestoincreasemarketshare,reducestockcommodity,conservationandmanagementofcapitalstockcommodityoccupancycosts,thestockcommodityintoaAccountsreceivable,savingofexpenditure.However,theaccountsreceivablehaveitstwosides,andbothcande
4、liverbenefitstotheenterprisecanbringsomenegativeimpact.Ifthereceivablescannotrecoverintime,thentheoccupationoftheproductionoperatingfunds,reducingtheturnoverrateoffunds,soalotofmoneydepositedonnon-productionareas,thenormaloperationofbusinessactivitieswouldbedelayed.Andt
5、hustostrengthenriskmanagementofaccountsreceivabletoavoidorreducetheoccurrenceoflosstoensurethatnormalbusinessactivities,improvingeconomicefficiency,istheenterpriseneedtosolvethemajorproblems.First,thecausesofaccountsreceivable1.Enterpriseslackawarenessofrisk.Enterprises
6、inorderto11expandmarketshare,notonlyintermsofcost,priceandworkhard,andmustusealargenumberofcommercialcreditpromotions.However,somebusinessisnotstrongawarenessofriskprevention,inordertoexpandsalesinthecreditworthinessofthepayerpriortotheinvestigationsintothecaseoftheblin
7、duseofcreditstrategytofightformarketsharehasbeenoverlookedalotofcustomersinarrears,takingupthefundsthetimelyrecoveryissues.2.Enterpriseinternalcontrolsystemisnotperfect.Enterprisesinordertoexpandsales,withsalesandmarketingmethodsoflinkingsalariesofpersonnel,salesstaffon
8、lycareaboutsellingtasksarecompleted,totakecredit,rebatesandothermeansstrongsalesofgoods,resultinginalargenumbe
