2018multiple-choice-国际营销单选题资料

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1、MULTIPLECHOICEChapter1—TheGlobalMarketingImperative1.WhichofthefollowingisNOToneoftheformsofinternationalmarketingdefinedinthetext?a.Government-ownedoperationsb.Export-importtradec.Jointventuresd.WhollyownedsubsidiariesANS:APTS:1DIF:ModerateREF:p.4-52.Export-importtrade,licensing,join

2、tventures,whollyownedsubsidiaries,turnkeyoperations,andmanagementcontractsareexamplesof:a.Globalpositioningsystemsb.Transparentindustriesc.Televisualoptimizationd.InternationalmarketingANS:DPTS:1DIF:ModerateREF:p.4-53.Allthefollowingaretrueaboutinternationalmarketingexceptthata.itcomb

3、inesthescienceandtheartofbusinesswithmanyotherdisciplines.b.managementcontractsisaformofInternationalmarketing.c.internationalmarketingletsgothebasicmarketingtenetsofvalueandexchange.d.theinternationalmarketerissubjecttoanewsetofmacroenvironmentalfactors.ANS:CPTS:1DIF:ModerateREF:p.4-

4、54.Whichofthefollowingisthebestdefinitionofinternationalmarketing?a.Planningandconductingeconomicforecastingindevelopingcountriesb.Creatingasubsidiaryinaneighboringcountryc.Theprocessofplanningandconductingtransactionsacrossnationalborderstocreateexchangesd.Hiringemployeesfromothercou

5、ntriestoassistwithadvertisingmessagesANS:CPTS:1DIF:ModerateREF:p.55.Accordingtothetext,internationalmarketingdiffersfromdomesticmarketinginthreesubstantialways.Whatarethethreedifferencesthatmarketersmusttakeintoaccountwhenconductingbusinessinternationally?a.Distance,products,andideasb

6、.Threats,exceptions,andtolerancec.Postagerates,telephonesignals,andpersonalcontactd.Differentlaws,cultures,andsocietiesANS:DPTS:1DIF:DifficultREF:p.56.WhichofthefollowingstatementsisNOTtruewhendescribingtheroleofandtheeffectofinternationalmarketingoncompanies?a.Internationalmarketscan

7、becomeasourceofgrowth.b.Internationalmarketscanbecomeasourceofprofit.c.Internationalmarketscanimprovequalityoflifethatwouldnothaveexisted.d.Internationalmarketscansimplifytheprocessandeliminatecomplexbusinessdecisions.ANS:DPTS:1DIF:DifficultREF:p.77.Whileconsideringinternationalissues

8、andre