市场营销毕业论文--浅析我国冰箱行业之路

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1、毕业论文题　　目:　浅析我国冰箱行业之路专　　业:　班　　级:学　　号:姓　　名:指导老师:二〇〇九年六月41摘要冰箱作为较早进入城市家庭的家用电器，冰箱在国内已发展了20多年。中国的冰箱市场经过多年的价格战和快速发展后市场已变得成熟。本文对中国冰箱行业的发展作了分析，本文共五章：第一章介绍冰箱的基础；第二章介绍了我国冰箱业的现状及营销渠道；第三、四章重点分析了我国未来冰箱市场的主力市场---农村市场；第五章简单分析了我国冰箱本身的发展方向。本书取材广泛，仅表达个人观点，仅供参考。关键词：冰箱、营销渠道、市场、农

2、村41AbstractTherefrigeratortookentersthecityfamilyearlythedomesticelectricappliances,therefrigeratorindomestichasdevelopedformorethan20years.AfterChina'srefrigeratormarketpassesthroughmanyyearpricewarsandthefastdevelopmentthemarkethasbecomemature.Thisarticleha

3、smadetheanalysistotheChineserefrigeratorprofessiondevelopment,thethisarticlealtogetherfivechapters:Firstchapterintroducestherefrigeratorthefoundation;Secondchapterbriefedourcountryrefrigeratorindustrypresentsituationandthemarketingchannel;Third,fourchaptersha

4、veanalyzedourcountrywithemphasisfuturetherefrigeratormarketmainforcemarket---Ruralmarket;Fifthchapterhassimplyanalyzedourcountryrefrigeratoritselfdevelopmentdirection.Thisbookselectioniswidespread,onlyexpressesindividualviewpoint,onlysuppliesthereference.Keyw

5、ords:Refrigerator,marketingchannel,market,countryside41目录摘要...............................................................IAbstract.........................................................II第一章概述......................................................11.1、冰箱的发明

6、................................................11.2、冰箱的原理................................................1第二章冰箱的营销渠道..........................................22.1中国冰箱业的现状...........................................22.1.1产销规模...................................

7、............22.1.2技术优势...............................................22.1.3、市场需求...............................................32.2我国冰箱营销渠道概况.......................................32.2.1我国冰箱营销渠道的演变历史.............................32.2.2我国冰箱营销渠道的现状..............

8、...................62.2.3我国冰箱营销渠道的趋势.................................8第三章农村冰箱市场发展.......................................123.1农村冰箱行业..............................................123.1.1市场背