欢迎来到天天文库
浏览记录
ID:9705836
大小:62.50 KB
页数:9页
时间:2018-05-05
《浅谈东北林业大学自学考试毕业论文模板》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、浅谈东北林业大学自学考试毕业论文模板浅谈东北林业大学自学考试毕业论文模板导读:................................................41.1课题的研究背景.................................................................................................................41.1.1中国汽车市场营销现状···················································
2、····································中华人民共和国教育部东北高等教距上约5cm学生:孟凡洋指导教师:陈萌学专为提高北汽福田汽车的市场份额及企业竞争力,对营销传播学基础理论在营销模式中的应用进行研究。首先对整合营销传播的定义、整合营销传播的关键要素等理论进行论述,分析整合营销传播方式对汽车品牌传播的重要作用;根据整合营销传播实施过程的决策分析,联系汽车市场营销传播现状,分析福田汽车现有的营销传播模式,并结合具体的整合营销传播案例,及北汽福田营销现状,得出福田汽车品牌营销可持续发展最有力手段即是一级题序用小四宋体加黑三
3、号黑体目录1绪论............................................................................................................................................41.1课题的研究背景.................................................................................................................41.1.1
4、中国汽车市场营销现状·····························································································41.1.2北汽福田汽车企业介绍·····························································································41.2课题的研究意义.......................................................
5、..........................................................41.2.1北汽福田汽车的品牌开发与营销管理·····································································41.3课题的研究意义.................................................................................................................11.4研
6、究的框架和方法.............................................................................................................整合营销传播的理论研究........................................................................................................22.1整合营销传播的概念..................................
7、.......................................................................22.1.1整合营销传播的定义·································································································22.1.2整合营销传播的理论基础··············································································
8、···········22.2整合营销传播与传统营销传播的比较.......................
此文档下载收益归作者所有