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1、AAmanoncesaidhowuselessitwastoputadvertisementsinthenewspapers.“Lastweek,”saidhe,“myumbrellawasstolenfromaLondonchurch.Asitwasapresent,Ispenttwiceitsworthinadvertising,butdidn’tgetitback”“Howdidyouwriteyouradvertisement?”askedoneofthelisteners,amerchant.“Hereitis,”
2、saidtheman,takingoutofhispocketaslipcutfromanewspaper.Theothermantookitandread,“LostfromtheCityChurchlastSundayeveningablacksilkumbrella.ThegentlemanwhofindsitwillreceivetenshillingsonleavingitatNo10BroadStreet.”“Now,”saidthemerchant,“Ioftenadvertise,andfindthatitp
3、aysmewell.Butthewayinwhichanadvertisementisexpressedisofextremeimportance.Letustryyourumbrellaagain,andifitfails,Iwillbuyyouanewone.”Themerchantthentookaslipofpaperoutofhispocketandwrote:“IfthemanwhowasseentotakeanumbrellafromtheCityChurchlastSundayeveningdoesn’twi
4、shtogetintotrouble,hewillreturntheumbrellatoNo.10BroadStreet.Heiswellknown.”Thisappearedinthepaper,andonthefollowingmorning,themanwasastonishedwhenheopenedthefrontdoor.Inthedoorwaylayatleasttwelveumbrellasofallsizesandcolorsthathadbeenthrowninandhisownwasamongthenu
5、mber.Manyofthemhadnotesfastenedtothemsayingthattheyhadbeentakenbymistake,andbeggingthelosernottosayanythingaboutthematter56.Thisisastoryabout________.A.howamanlostandfoundhisumbrella.B.howtomakeaneffectiveadvertisement.C.howtofindlostthings.D.howtoputanadvertisemen
6、tinthenewspaper.57.“Ifitfails,Iwillbuyyouanewone”suggestedthat_______.A.hewasrichenoughtoaffordanumbrellaB.hewasnotsurehewouldgettheumbrellabackC.hewasquitesureofhissuccess.D.hewasreadytohelpothers.58.Theresultofthefirstadvertisementwasthat________.A.themangothisum
7、brellaback.B.themanwastedsomemoneyadvertising.C.themanfoundhisumbrellaD.someonefoundhisumbrella.59.Accordingtothefirstadvertisement,anyonewho___wouldreceivetenshillings.A.lefttheumbrellaintheCityChurchB.foundtheumbrellaatNo.10BroadStreetC.gavethemessagetothemanD.le
8、fttheumbrellaatNo.10BroadStreetBLongbusridesareliketelevisionshows.Theyhaveabeginning,amiddle,andanendwithcommercialsthrownineverythreeorfourminu