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1、AAmanoncesaidhowuselessitwastoputadvertisementsinthenewspapers.“Lastweek,”saidhe,“myumbrellawasstolenfromaLondonchurch.Asitwasapresent,Ispenttwiceitsworthinadvertising,butdidn’tgetitback”“Howdidyouwriteyouradvertisement?”askedoneofthelisteners,amerchant.“Hereitis,”
2、saidtheman,takingoutofhispocketaslipcutfromanewspaper.Theothermantookitandread,“LostfromtheCityChurchlastSundayeveningablacksilkumbrella.ThegentlemanwhofindsitwillreceivetenshillingsonleavingitatNo10BroadStreet.”“Now,”saidthemerchant,“Ioftenadvertise,andfindthatitp
3、aysmewell.Butthewayinwhichanadvertisementisexpressedisofextremeimportance.Letustryyourumbrellaagain,andifitfails,Iwillbuyyouanewone.”Themerchantthentookaslipofpaperoutofhispocketandwrote:“IfthemanwhowasseentotakeanumbrellafromtheCityChurchlastSundayeveningdoesn’twi
4、shtogetintotrouble,hewillreturntheumbrellatoNo.10BroadStreet.Heiswellknown.”Thisappearedinthepaper,andonthefollowingmorning,themanwasastonishedwhenheopenedthefrontdoor.Inthedoorwaylayatleasttwelveumbrellasofallsizesandcolorsthathadbeenthrowninandhisownwasamongthenu
5、mber.Manyofthemhadnotesfastenedtothemsayingthattheyhadbeentakenbymistake,andbeggingthelosernottosayanythingaboutthematter56．Thisisastoryabout________.A．howamanlostandfoundhisumbrella.B．howtomakeaneffectiveadvertisement.C．howtofindlostthings.D．howtoputanadvertisemen
6、tinthenewspaper.57．“Ifitfails,Iwillbuyyouanewone”suggestedthat_______.A．hewasrichenoughtoaffordanumbrellaB．hewasnotsurehewouldgettheumbrellabackC．hewasquitesureofhissuccess.D．hewasreadytohelpothers.58．Theresultofthefirstadvertisementwasthat________.A．themangothisum
7、brellaback.B．themanwastedsomemoneyadvertising.C．themanfoundhisumbrellaD．someonefoundhisumbrella.59．Accordingtothefirstadvertisement,anyonewho___wouldreceivetenshillings.A．lefttheumbrellaintheCityChurchB．foundtheumbrellaatNo.10BroadStreetC．gavethemessagetothemanD．le
8、fttheumbrellaatNo.10BroadStreetBLongbusridesareliketelevisionshows.Theyhaveabeginning,amiddle,andanendwithcommercialsthrownineverythreeorfourminu
