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ID:9596999
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时间:2018-05-03
《高考英语第二轮专题复习检测试题20》由会员上传分享,免费在线阅读,更多相关内容在应用文档-天天文库。
1、综合练(六)1随着经济的快速发展,人们的物质生活水平迅速提高,但是社区居民的邻里关系变得越来越冷漠。你班利用寒假时间就邻里关系组织了一次调查。请根据下表的调查结果,用英语写一篇150词左右的调查报告。现象比例不了解邻居爱好的85%不知道邻居姓名的80%没有拜访过邻居的70%出现上述现象的原因……你对此的观点……_______________________________________________________________________________________________________________________
2、_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________2Traditionally,customersmayconside
3、rmoreaboutwhattheybuytheproductfor.However,theimageofproductandtheconsumingcircumstancehavebecomethekeypointstoattractcustomers’awarenessandstimulatetheirbuyingneeds.Frequently,customersbuygoodsjustbecausetheyarecute,lovelyandunique.Withalessemphasisonfunctionalutilities,the
4、experienceandimaginativespaceareplacedintoanincreasinglyimportantrole.Theimageofproductisemphasized,aswellasthecommunicationbetweenproductsandconsumers.“Customerbehavior,whichappearstobefocusedanddirectedattheobjectandatpleasure,infactrespondstoquitedifferentobjectives:displ
5、acedexpressionofdesire,andtheproductionofacodeofsocialvaluesthroughtheuseofdifferentialsigns”(Baudrillard).Thereasonforimageorientedcustomerbehaviorisprobablythatcustomers’lifestylehasbeencontinuouslyvirtualizedbypayingmuchattentionto“VirtualReality”.Theevidencescanbetracedf
6、romcomputergamesandHollywoodmovies,inwhichcustomers’preferenceforfleeingrealityisperfectlymatched.Thischangerequiresustotakeeffortstoenhanceproductimagebyintegratingstyle,color,taste,shapeandmaterial,andcommunicatewithcustomerscreatively,imaginativelyandinnovatively,andenabl
7、ethemtoenjoythedistinctiveexperienceimagebrings.“Aneedisnotaneedforaparticularobjectasmuchasitisa‘need’fordifference.”(Baudrillard)ThetypicalexampleisAppleComputer’sIMAC,whichhasstrongvisualimpactandoutstandingdynamics.Bythisway,customerrelationshipcanbesetupthroughimage,and
8、brandcanbetreatedaslivingthatcantransformpeople.Otherexamplescommonlyusedar
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