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1、赠品促销——赢在控制成本与损耗（Giftpromotions-winningincontrollingcostsandlosses）EnterpriseuniversitynetworkpromotioncostWhyisthegiftgivingcampaignsuccessfulandthebusinesslosingmoney?Whyaregiftssoldsomuchthattheyarenotdeliveredtocustomerseffectively?Asgiftsarenotproduct
2、s,thecontrolofcostsandlossesisoftenneglectedbymanufacturers,andthisneglectistherootcauseofmanypromotions.Whycontrolthecostandlossofgifts?Controlthecostandlossofgiftsdeterminestheutilizationrateandtheratioofinputandoutput,goodgiftsiftheutilizationrateorthe
3、input-outputratioisnothighfortheenterpriseisnotonlythecostofwastewillleadtofailureanddelaythemarketingstrategyofmarkettiming.1,premiumcostsaretoohigh,resultinginpromotionalactivitiescannotbeimplemented.Manysmallandmedium-sizedenterprisesinthecalculationof
4、thecostofgiftsisrelativelysimple,butthecostofproductspluspremiumcosts,ifthereisstillsomeprofitspacethatisfeasible,infact,thehiddencostsofgiftsarenotclear.Giftsandproductshowtocombinetogether,howtopackage,transport,storageandotherissuesonhowtohavemorecosts
5、,willwaituntiltheplanintorealitywhentheyfoundthepromotioncostismuchhigherthanapredefinedmaximumlimit,tochangetheplanortobuygifts.Thisimprovementactivitiescannotasscheduled.Thereisachemicalcompanyasa"buyonegetone"developmentofgifts,giftsoflightcostaccounte
6、dfor20%oftheretailprice,sothecostisreservedforproductpromotionspendallthegifts,inordertocarryoutthepromotionactivitiesofDMstoresstillneedtopayfees,stackingfees,finallythewholeeventtheonlywaytobuytwogeteasecostpressures,improvethegifttobuytwogetonethreshol
7、deffectisconsistentwiththeactivitiesandnotpreviouslyplanned.2,theutilizationofgiftsisnothigh,resultinginhighcostofproductsales.Theenterpriseisnotinordertosellgiftsanddevelopgifts,buthopethatthroughthesaleofgiftstostimulatemoreproducts.Intheabsenceofapprop
8、riategiftscontrolsystem,thesalesstaffwillsendagiftthatifconsumersdonotbuy,thenIsendtwogifts,anyway,is"nomoney"(notownmoney),aslongastheguaranteeofsalespromotion(salesandtheirincomerelated).Butforbusinessgiftsitselfi
