浅析我国冰箱行业之路毕业论文.doc

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1、浅析我国冰箱行业之路毕业论文目录摘要...............................................................IAbstract.........................................................II第一章概述......................................................11.1、冰箱的发明................................................11.2、冰

2、箱的原理................................................1第二章冰箱的营销渠道..........................................22.1中国冰箱业的现状...........................................22.1.1产销规模...............................................22.1.2技术优势.............................................

3、..22.1.3、市场需求...............................................32.2我国冰箱营销渠道概况.......................................32.2.1我国冰箱营销渠道的演变历史.............................32.2.2我国冰箱营销渠道的现状.................................62.2.3我国冰箱营销渠道的趋势.................................8第三章农村冰箱市场发

4、展.......................................123.1农村冰箱行业..............................................123.1.1市场背景...............................................123.1.2市场及农村市场含义....................................133.1.3农村消费市场特点......................................143.1.4我国农村冰

5、箱市场容量..................................163.1.5农村冰箱市场存在的问题................................183.1.6农村市场消费特点......................................193.1.7农村市场经销商需求....................................203.2整合资源进攻农村市场......................................223.2.1人员效率问题............

6、..............................233.2.2产品问题..............................................243.2.3品牌推广问题..........................................24403.2.4售后服务问题..........................................25第四章农村冰箱市场的一种细分方法...........................274.1市场细分标准的选择..............

7、...........................274.2市场的细分方法.............................................294.3市场细分结构分析...........................................31第五章未来冰箱发展方向......................................335.1A级节能更走俏.............................................335.2豪华冰箱日益普及...........

8、...............................335.3分区保鲜开始流行..........................................345.4细节设计融