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1、从商标词翻译看中英文化差异ChineseabstractWiththedevelopmentofglobalization,moreandmoreproductsarenotonlylimitedtothedomesticmarket,buttotheworldintheinternationalmarket.However,canattractconsumersfromdifferentcountriesintheinternationalmarketattention,whichrequiresinadditiontotheproductitselfhasgoodpr
2、acticalvalueandexcellentquality,butalsoitsfirstimpressiontothepeople,andtogivethemagoodfirstimpression,wemustfirsthaveacatchyname,alsoistheproductofthetrademarkwords.Butthisisclearlynotenough,aChinesethinkoftrademarkwordswonderful,intheeyesofforeigners,theremaybeadifferentfeeling.Then,how
3、canwemakeitachievethesameeffectintheeyesofforeigners,whichisreflectedinthetranslationskillsoftrademarkwords.Thus,thetranslationoftrademarkwordsplaysanimportantrole.Thispapersummarizedtheclassification.BasedontheChinesetranslationoftrademarkwords,anddetailedanalysis,sothatreadershaveacompr
4、ehensiveunderstandingofthedifferencesbetweentranslationoftrademarkwordsinEnglish,italsoenablesthereadertofurtherunderstandthedifferencesbetweenEnglishandChineseculture,experiencedifferentculturesofbrightandcolorful,understandingdifferentculturalinfluencesonthetranslationoftrademarkwordsth
5、e.Keywords:trademarkwords;translation;culturaldifferencesI.IntroductionTherapiddevelopmentofChineseeconomy,especiallyafterjoiningtheWTO,Chinesehasbecometheworld'smostpromisingcommoditymarket,theworldfamousbrandproductscontinuetoenterthemarkettoChinese,Chinaconsumersleftadeepimpression,isC
6、hinaconsumer'sindispensablepart.Suchas:CocaCola(Coca-Cola)drinks,Ford(Ford),CITIZEN(Citizen)watches.Atthesametime,Chinaexportproductsinoverseasmarketsalsograduallyemerge,showstyle.Someproductswithhighqualityandlowpriceadvantagetoopenthedoortotheinternationalmarket,thebrandhasbecomefamousa
7、thomeandabroad,suchas:Chineseandforeignwell-knowntrademark.Haierrefrigerator(Haier),Hisense(Hisense),thefounder(Founder).Thespecialmission,whichgivesthetranslationoftrademarkwordsis:howdifferentlanguagesofcountriesorregionsofthegoodsthroughthetranslationoftrademarkw
