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1、Spendorsave-thestudent’sdilemma1.DOyoufeelasconfusedandmanipulatedasIdowiththisquestion,“ShouldIspendorshouldIsave?”Ithinkthatthemessageswegetfromourenvironmentseemtodeftcommonsenseandcontradicteach.Thegovernmenttellsustospendorwe’llnevergetoutoftherecession.Atthesametime,theytellusthatunlesswesave
2、more,ourcountryisingravedanger.Banksoffersoweincreasesavings.Thenthesamebankssenduscreditcardofferssowecanspendmore.2.Here’s another familiar example:If we don’t pay our credit card company saying something like:“Your failure to pay is unacceptable. Pay immediately or you'll be in trouble!” Then, a
3、s soon as we pay, we get a follow-up email in a charming tone telling us how valuable a consumer in trouble or a valued customer? The gap between these tow messages in enormous.3.The paradox is that every day we get two sets of message at odds with each other. One is the "perspective " ,"Buy,spend
4、,get it now.The paradox is that every day we get two sets of message at odds with each other. One is the "perspective ", "Buy,spend,get it now."You need this! " the other we could call an "upright" message,which urges us,"Work hard and save.Suspend your desires. Avoid luxuries.Control your appetit
5、e for more than you truly need."This message comes to us from many sources:from school, from parents,even from political figures referring to "traditional values".Hard work,family loyalty,and the capacity to postpone desires are core American values that have made our country great.4.But the opposi
6、te message,advertising's permissive message, is inescapable.Though sometimes disguised, the messages are everywhere we look: on TV,in movies,on printed media and road signs,in stores,and on busses,trains and subways.Advertisements invade our daily lives.We are constantly surrounded by the message t
7、o spend,spend,spend.Someone recently said, "The only time you can escape advertising is when you're in your bed asleep!"5.It's been calculated that by the age of 18, the average Americal will have seen 600,
