【拼客吧】校园团购网创业策划书

【拼客吧】校园团购网创业策划书

ID:9203290

大小:1.07 MB

页数:34页

时间:2018-04-22

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1、精彩每一天,就在您身边!“拼客吧”校园团购网创业计划书———精彩每一天,就在您身边!-33-精彩每一天,就在您身边!目录一.导言··············································3二.背景··············································4三.项目基本情况介绍··································53.1主要产品介绍········································53.2供货渠道······

2、····································53.3产品管理概况········································63.4产品发展前景描述····································6-33-精彩每一天,就在您身边!3.5产品销售方式········································73.6目前存在的问题······································73.7电子商务模式···········

3、·····························8四.市场分析·········································94.1消费市场分析·······································94.2商家分析···········································9五.项目实施策略·····································115.1网站SWOT分析··································

4、···11-33-精彩每一天,就在您身边!5.2战略决策及风险预期·································125.3战略目标··········································135.4收益方式········································14六.运营模式········································176.1运营方式·········································176.2推

5、广方式·········································186.3网站特点········································196.3.1产品以大学生需求为导向····························196.3.2网站推出了校园布告栏功能··························196.3.3网站推出了线下团购功-33-精彩每一天,就在您身边!能···························206.3.4网站将推出线下充值点········

6、·····················206.3.5网站将定期组织线下活动···························216.3.6我们的特色产品·································21七.财务预算·······································237.1资金的筹集和投入分析·····························237.11资金的筹集··································237.12资金的投入··········

7、························237.2成本费用预算···································24-33-精彩每一天,就在您身边!附录:拼客吧团购网站说明书·······························25团购合作协议·····································26免费K歌活动协议··································28地面推广策划拼客吧校园团购网招商说明书··························29

8、教室推广········································30校园布告栏推广···································31一.导言如今越来越多的人开始关注团购网这

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