joy绿茶营销策划书

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1、Joy绿茶营销策划书姓名：张丽华学号：0学院：外国语学院joy绿茶营销策划书一.纲要.............................................................................................................................................2二.产品介绍......................................................................................

2、...............................................2三.营销分析.....................................................................................................................................21.顾客分析..................................................................................

3、.............................................32.自我分析...............................................................................................................................33.竞争对手的分析.......................................................................................

4、............................34.分析总结...............................................................................................................................3四.SWTO分析.........................................................................................................

5、........................31.优势.......................................................................................................................................32.劣势...........................................................................................................

6、............................33.机会.......................................................................................................................................44.威胁.......................................................................................................

7、................................4五.营销策略.....................................................................................................................................41.产品策略.................................................................................................

8、..............................42.价格策略...............................