文化距离对中国木质家具出口贸易的影响

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1、文化距离对中国木质家具出口贸易的影响郑义林恩惠戴永务福建农林大学管理学院棊于1992—2015年屮国与42个国家或地区的双边贸易数据，借鉴llofstedo文化维度理论测算文化距离，并运用拓展后的引力模型检验文化距离对中国木质家具出口贸易的影响方向和影响路径。实证研宄结果表明：在影响方向上，文化距离促进了中国木质家具出口；在影响路径上，文化距离通过满足进口国（地区）消费者对木质家具的多样化需求起作用;在影响对象上，文化距离仅显著影响中国对高收入国家（地区）的木质家具出门。据此，提出挖掘木质家具传统文化、加大产品差异化等建议。关键词：木质家具;出U贸易;文化距

2、离;面板数据;文化维度理论;基金：国家自然科学基金青年项FI（71203027）TheInfluenceofCulturalDistanceonChina’sWoodenFurnitureExportZHENGYiLINEnhuiDAIYongwuManagementCollege，FujianAgricultureandForestryUniversity;Abstract：(l)BackgroundChinaisthelargestexporterofwoodenfurnitureintheworld.Theproductionandexportofwo

3、odenfurniturehaveexpelledthedevelopmentofrawmaterialsofChineseforestproducts,initialprocessing,andhighlyprocessedproducts,brandsandchannelsconstructionofthewholeindustrychain.PromotingthesteadygrowthoftheexportofwoodenfurnitureisakeymeasuretoimprovethecomprehensiveefficiencyofChina

4、’sforestry,optimizethesupplystructureofforestproducts,andpromotethestructuralreformofforestrysupply-side.Bearingcultureconnotationistheimportantvalueofwoodenfurniture,anditistheimportantfactorthataffectsdomesticandforeignconsumerstobuywoodenfurniture.Butupto2017，itisunclearwhatisth

5、einfluentialdirectionandhowistheculturaldistancefromimportingcountriesonChina’swoodenfurnitureexport.Ononehand,culturaldistancemayincreasethecostoftrade,thusrestrictingtheexportgrowthofChina’swoodenfurniture.Ontheotherhand，culturaldistancecanpromotethegrowthofChina'swoodenfurniture

6、exportbyenrichingproducts'diversityandmeetingthediversifieddemandofconsumersinimportingcountries.AndthisissuemakesChinesewoodenfurniture’sdesignstyle，brandbuildingsuchkeydecisionsoftheinternationalmarketbelackoftheoreticalbasis•⑵MethodsWccollectedthebalancedpaneldataof42countriesfr

7、om1992to2015.In2015，Chinaexportedwoodenfurnitureto42samplecountriesfor19.811billiondollars,accountingfor86.67%ofthetotalexportofChina’swoodenfurniture,whichmakesthesesampleshaveastrongrepresentativeness.WiththedefinitionoftheInternationalConventionoftheCommodityNameandCodeCoordinat

8、ionSystemforwoodenfurnitur