999红糖姜茶校园活动策划书(二稿)

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1、999红糖姜茶校园活动策划书目录一、市场分析............................................................................................................................2（一）宏观环境....................................................................................................................21、历史文化..

2、....................................................................................................................22、政策导向......................................................................................................................23、女性健康状况.............................

3、.................................................................................4（二）微观环境..................................................................................................................151、自身条件....................................................................

4、................................................152、竞争者状况................................................................................................................183、消费者状况.....................................................................................................

5、...........23二、活动目的..........................................................................................................................25三、活动主题..........................................................................................................................25四、活动口号

6、..........................................................................................................................25五、活动地点..........................................................................................................................25六、活动时间...................

7、.......................................................................................................26七、活动内容..........................................................................................................................26（一）线上.......................................

8、...............................................