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1、ChickenTaleofTwoCities‘Blusteryafraid,notafraidofheavyrain,resolutelydomorestronger!’BeforeKeshistores,employeesaredoing‘Loveencouraging’morningexercises,emotionalandfullofsloganspassersturnedback.‘Donotbeproud,whowalkedwhostay,waitandsee!’InKFCstores,friedchickenkidKeZhendongaggressiveadv
2、ertisingdeafening.-ThisisduringtheSpringFestival,Beijing’sstreets,KeshiwhitebirdlogoandKFCSandozunclestandingshouldertoshoulder,intensepropagandavoicesfilledwithfirecrackerscollision,fiery.Intenseemotionalexpressionismutualcontemptbetweenrivalsorself-motivationthatisnotimportantintermsofth
3、etwistsandturnsofKeshi,moreconcernedaboutisgrapplingwithnearlytwodecadesandeventuallybecameimmortal-?.Than2,000KFCfast-foodrestaurantsfromheavysurroundedhisbreakthrough,andeventuallyfallsseveraltimesstandingonthebusieststreetinthecapital.PassinBeijingBackin1996.TopnewfourbrothersfoundedTin
4、gyiannualsalesisover10billionlinedupinfrontofwholesalers,carrying16pocketedcashtoorder,whichmakesWeijiadebrothershavetoenterthefast-foodextra.Western-stylefast-foodmarketatthistime,isbasicallyKFCandMcDonaldestablishindustryrules,butamainfriedchicken,aflagshipburger.Wechslerfamilysoonlaunch
5、‘Keshi’Western-stylefastfood,fourthofWeiIng-lineincommand.WeiIng-lineenergetic,Western-stylefastfoodinhisopinionisnotcomplicated,butitistwofriedchickenbreasts,aloafofbread,plusvegetablesSiShala,addsomemashedpotatoeswithCoke.WeiIng-lineisveryclear,dotheChinesemarketwillcompeteinBeijing,base
6、donAfterthecapitalcanberadiation.JustKeshilinereachedthecapitalontheoccasion,big哥魏shouldstateobjections:‘edgetooexposed,thereisnochanceofwinning.’WeiIng-ChouasMasterfoundersplendidrecord,speaknaturallyweightyentiretopnewgroupalsodidnotmaketheexperiencefastfood.Thebeginningofthisonedoesnotp
7、ushKeshiexoticsmell,alsoalotofpeopleinitiallythoughttobesellingchickensbones.Weishouldcalmdowntheline.belowthebalance,hedecidedtofindagapinthemarkethasnotbeentakenintoaccountinKentuckystarttobematureexperience16opportunisticbestplayerstogetherandthentoBeijing.
