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1、企业并购过程中的文化整合（Culturalintegrationintheprocessofmergersandacquisitions）CulturalintegrationinmergerandacquisitionBangChengLiuReleasedate:2001-09-131.backgroundinformationIn1998,whenDaimlerBenzCorpandChryslercompanyannouncedtospend$36billiontoachievethe"merger"ofequal
2、status,themarriageiscalledthedayofbeauty.ChryslerCorporationistheworld'smostprofitablecarmakerDaimler,andaBenzCorpintheworld'stopseniorproducerforcar.ThemergerwascalledthenewtypicalautomobileQiangqiangjoint.However,inanastonishinglyshorttimeafterthemergerhasbecome
3、a"disaster",itisfullofculturalconflictsandproblemsbetweenthetwosidesoftheAtlantic.Atpresent,thedesignandimplementationofthe1990spopularcarhugeprofitsthe"dreamteam"theopportunitytohaveleftthecompanyChryslerisinchaos,leavingthebusinessandcostcontrol.Thethirdquartero
4、f2000,DaimlerChrysler,Chrysleradepartmentofthefirsttimeinnearly9yearsoflosses,andlossesofupto$512million.DaimlerChryslercompany'sstockpricedroppedbyhalf,thetwotogether,themarketcapitalizationislessthanasingleDaimlerBenzCorp'smarketvalue.DaimlerChryslercompany'sthi
5、rdlargestshareholderKirkKelcorinneproposeda$8billionlawsuit,accusedDaimlerbossSchrempppromisedin1998toachieveaequalstatuswith"is"andpalpablelies".Itisgenerallybelievedthat,asintheearly1990sthecompanyfromfashiondesignstyleandtheChryslerbankruptcycostcutstomakesnap,
6、thecreditshouldgotoPresidentBobLutz.However,ChryslercompanychairmanBobEatonknownforroetsdissatisfaction,soafterthemergerdidnotlethimholdanyrole.Therefore,Lutzleft,thenlefttheremorethan10seniormanagers,includingmanufacturingexpertDennisPollyanddirectorofthedesignde
7、partmentwillretireattheendoftheyearTomGail.Anautoindustryanalystwiththewords,"whoisthesouloftheKleistcompaniesoutofcharacter."Leaveroetsdriving,Chryslercompanylostitssenseofdiscipline.Themanufacturingcostsoared,itscarsatthesametime,itisdifficulttoconcentratethepow
8、eroftheworkersofthecompanychrysler.Afterthemergerofconflictsofenterprisecultureintegrationhasbeenopen,andthereisagrowingtrend.Culturalintegrationinmerge
