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1、经销商盈利模式透析（Analysisofdealerprofitmodel）AnalysisofdealerprofitmodelWiththegradualdeepeningofthecontroloftheterminalmanufacturers,dealersarefeelingmoreandmoredifficulttoearnmoney,somanydealersindistress,butalsosomedealersareabletoadapttothedevelopmenttrendofrapidrise,thereasonliesinm
2、anywaystoexpandtheprofitway.Then,whataretheprofitroutesfordistributors?Belowwefromthedealerbusinesschainprocessgraduallystrippedoutofthedealer'sprofitmodel,inordertosolvethedealerdoubts,atthesametimeformanufacturersanddealerscooperationnegotiationsasthebasis.First,whatisthedealer'
3、sprofitmodel?Asthenamesuggests,theprofitmodeliswhatthedistributortakestoachievetheprofitgoal.Commercialenterprisesgenerallyrelyonprofits,andintheenterprisetoobtainincomeatthesametime,thecostofpaymentisinevitable,andonlywhenthecostofpaymentislessthantheincome,theenterprisecanachiev
4、eprofitability.Thedealer'smostimportantprofitmodelcanbesaidtobethecoreprofitabilityofdealers,istheperformanceofitscorecompetitiveness.Two,dealersprofitpathwhat?Toanalyzethedealerprofitmodel,itisnecessarytoanalyzetheoperationprocessofthedealer,herewefirstaccordingtothevaluechainofd
5、ealersbeganoperatingonthedealer'sbehavioranalysisisanalyzed,thenaccordingtothedealer'sbusinesschainfromrelationaloperationobjecttoanalyzethedealerprofits.Operationalvaluechain;businesschainanalysis;revenuesource;costpaymentPurchasingmarketfeasibilityanalysis,strategyresearch,purch
6、asingquantityanditemsdecisionmaking,purchasing1,specialmarketinvestigationformanufacturers;2,tomanufacturersmarketingstrategyresearch(dealerplanningfunction)investigatingcostexpenditureWarehousemanagementwarehouseleasing,purchase,maintenanceandmanagement,warehouse,warehouserent34,
7、managementfeescharged,warehouserentalandmanagementcostsStudyonthemarketdevelopmentoftheregionalmarketorindustrymarketsalesrate,marketshare,competitionstatus,customernegotiation,turnoverof5,thedevelopmentofpublicrelationsandmarketreturns6,marketdevelopmentandpublicityrevenue7,marke
8、tdevelopmentincentiveincome8,thet
