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1、论中国网络游戏运营商赢利模式的研究和创新（ResearchandinnovationofprofitmodelofonlinegameoperatorsinChina）ResearchandinnovationofprofitmodelofonlinegameoperatorsinChinaAbstract:onlinegameisanemergingindustry,inourcountrysince2002large-scaledevelopmentHasbeengrowingatahighspeed.However,inthefaceofpressuref
2、romforeigncompetitors,China'sonlinegameoperatorsareintheindustryYoucanonlyearnsmallprofitsbyactingonlinegamesabroad.Howtobuilddiversity?Profitmodel,andenhancethecompetitivenessofenterpriseshasbecomeChina'sgameoperatorshavebeenthinkingabout.studyToinvestigatetheprofitmodelofonlinegame
3、operatorsinChina,itisnecessarytostartfromthestructureofChina'sonlinegameindustrychainAccordingtothedevelopmenttrendoftheindustrychain,thehiddenprofitareasintheonlinegameindustryareexploredanddesignedtobecompetitiveProfitmodel,realizethevaluematchoftheenterpriseandthemarket,becomeChin
4、esegameoperatortocapturethiswartowinKeytoprofit.Keywords:onlinegame;industrychain;profitmodel1,thedevelopmentofonlinegameindustryinChinaTheriseanddevelopmentofonlinegamesinChinaisonly10years,butthespeedofgrowthissurprising.Thelarge-scaledevelopmentofChina'sonlinegameindustrybeganin20
5、02.AccordingtoIDC,ChinaonlinegameproductionIndustryResearchReportshowsthat,afterenteringthe2004,theonlinegameindustryhasshownanamazingmomentumofdevelopment,themarketSalesrevenueof2billion470millionyuan,anincreaseof47.9%over2003.By2006,itsmarketsizehadreached65.4Billionyuan,anannualgr
6、owthrateofupto73.5%.DuetothelackofcoretechnologyandR&Dtalent,China'sonlinegameindustryistheproductfromthebeginningAgentsandtheintroductionofthemodel,theonlinegame"goldindustrychain"oftheupperreaches-networkgamesoftwaredevelopment,Hasbeendominatedbymanyforeignmanufacturers.China'sonli
7、negameoperatorscanonlyoperategamesthroughagentsTomakeasmallprofit.Fordomesticoperatorswithlimitedtechnicalconditions,agentsplayforeigngamesforthefirsttimeItishelpfultotrainthemarket,exploretheoperationandpromotetheexperience,buttheprofitoftheenterpriseissufferingfromeverylinkInsevera
8、lcasesofclos
