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1、浅谈欧式外观,管理国人芯的橱柜研发之道（AbrieftalkonEuropeanstyleappearanceandmanagementofChinesepeople）Inrecentyears,inthedomesticbuildingmaterials,householdcabinets(cabinetsjoined:TheauthorisnotaR&Ddesigner,butasamarketingperson,fromtheperspectiveofmarketingcabinetsindustryresearchanddevelopment,fromthe
2、author'sheartexpression,youcanseethedomesticcabinetenterprisedevelopmentconscienceconfidence!Therefore,thearticledoesnotexistcriticismofdomesticcabinetenterpriseresearchanddevelopment!Inthelightofyearsofindustryattentionandunderstanding,andaccordingtothedevelopmentstageoftheindustry,to
3、explorecustomizedenterprisestocustomizemoresuitableforpeople'sproducts,publishedthefollowingpersonalviews!Thewholecabinetisthefirsttothecountryfromabroad,withahistoryofnearly100yearsinforeigncountries,comparedtoforeignenterprisescabinetsfromR&D,manufacturing,channelsandmarketpenetratio
4、nratearerelativelymuchmorematurethandomestic.Andthedomesticcustomenterprisealsohasnolackoflearningtotheoverseasadvancedcustomenterprise,andbringstheforeignexcellentthingtothedomestic,amongthemthefactorymanagementandtheproductdesignresearchanddevelopmentisthedomesticcustomenterprisemain
5、studyaspect.Accordingtotheindustry'sseniorR&Dstafffeel,everyyeartoMilanfurnitureexhibition"Chinesecabinet"numberisnotenough,allgotowhat,nothingmorethan"gotothewesttolearn""!Ifyouwanttoaskthe"real"takeno,thisresultisnotgoodyet,butsaysomethinggoodistobroadentheirhorizons,inspiredtheresea
6、rchthinking,notgoodistocopysomethingback,tolookatthedisplaycabinetterminalproductsmayverifythe"scriptures"-GlobalBrandNetwork-isstillinonlytothelevelof!Theauthorbelievesthatthecurrentproductsinthecabinetindustryjuststayinthestyleandcolorchanges,butatthisstage,cabinetresearchanddevelopm
7、entisstillscramblingtocounterfeit"Europeanstyleappearance,foreigncore"stage!Lookattheterminalproductsareexactlythesame,lookgoodbutstillnotverypractical,ithasnotformedalinewithChinesefeaturesforitsownuse,ithasbeenliketheapplebeyondNOKIAisfocusingonthechangeof"shell"isnotimportantforth
