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1、技术科龙品牌发展的硬道理（TechnologyKelonBrandDevelopmentthehardtruth）ThescaleofKeloninternationalmarketingisincreasingatarateofdoublingannually.Moreimportantly,thenewKelontransformedaftertwoyearstheoveralloptimizationofinternalmanagement,steadilyexpandthescale,strictcos
2、tcontrol,reformingandexpandthemarketingnetworkandmarketingteam,andtoenhancethecompetitionabilityofcoretechnologyproducts,isnowenteringahealthydevelopmenttrackofthegood.InSeptember2004,"Chinabusiness"monitoringresultsofthecompetitivenessofenterprisesChinalist
3、edcompanyannounced,KelonElectricalappliancescompaniesrankedthetoptenlistofsecond,becausethefirstFSLstrictlyspeakingisnottheusualsenseofthehouseholdelectricalapplianceenterprises,thehealthydevelopmentofChineseapplianceindustryandthemostcompetitiveenterprisesh
4、avebecomeKELONinfact.AccordingtoJinBei,deputydirectoroftheInstituteofindustrialeconomicsoftheChineseAcademyofSocialSciencesandPresidentofChina'snewspaperoffice,"theresultofmonitoringthecompetitivenessofenterprisesisnotalistofheroes,butaphysicalexaminationfor
5、m."".Inamarketeconomy,competitivenessistheabilityofanenterprisetoprovideproductsandservicestoconsumersmoreeffectivelythanothers,andtoacquiretheabilityorqualityofitsowndevelopment.Judgingfromthisangle,KelonBranddevelopmenthastheopportunity,prospectsarelimitle
6、ss.TechnologyasthefulcrumofthebrandInChinathehighestlevelofthemarketofthehomeapplianceindustry,ontheonehandcompetitioninthehomogenizationofproductsisincreasing;ontheotherhand,afteryearsofaccumulation,thecorevalueofsomemajorbrandshavebeengraduallyformedinthem
7、indsofconsumersofvividdifference.YanYousongsaid:"intheindustry,Kelon'stechnology,thequalityofGREE,Haierservicesandotherpositioningisveryclear."KELON'srefrigerationhomeappliancetechnologyhaswonagreatreputationintheindustry.Ithaswonthetwoprizeofnationalscience
8、andtechnologyprogressbytwo.In2001,KelonKelonmoresincethetransformation,istofurtherstrengthentheconceptofbrand,highlightingthebrandcorevalueasthe"leadingtechnology",thistechnologyisfocusedonprodu
