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《毕业设计（论文）-国豪通信集团宏市场营销策略分析》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。
1、摘要：随着我国通信市场的放松管制和逐步对外开放以及市场竞争主体格局的不断变换，拉动了整个通信设备服务市场的发展，但是也使得各通信设备服务商之间的竞争更加激烈。为了争夺更多的客户和占有市场，各企业降低成本加大技术开发之外，更应该重视电信服务的质量和服务的创新，更重视服务品牌的创立和竞争等。由于通信信设备运营商提供给用户的是技术和服务，因此如何创立通信服务品牌是各运营商急需面对的问题。本文以云南国豪通信集团为案例，在初步分析公司的市场环境和其市场细分和定位的基础上，重点介绍了国豪通信集团产品和品牌的定位策略。关键词：市场环境市场定位产品策
2、略品牌通信服务Abstract:Inthemoderneraofrapiddevelopmentofeconomy,thecommunicationnetworkiswithincrediblethroughoutthepropagationspeedofeverycornerofourlives.Theincreasingpopularityofthenetworkgreatlypromotedthedevelopmentoftelecommunicationequipmentindustry,whilealsospursmanyc
3、ommunicationequipmentdevelopment,installation,maintenance,andotherenterprises,rapiddevelopment.Systemintegrationindustryasourfoundation,strategicindustries,promotednationaleconomicandsocialdevelopmentininformatizationhasanimportantpositionandrole.But,ourcountrysystemint
4、egrationindustrymarketscaleisstillrelativelysmall,inthenationaleconomyaccountedforlessthan0.1%.Networksystemintegrationbusinesshasbecamethecorebusinesscommunicationenterprises.ThispapertokunmingGuohaotechnologyCo.,LTD.Istheresearchobject,thepaperanalyzesthemarketenviron
5、mentinthetelecommunicationequipmentindustry,forbettertoknowthedevelopmenttrendofthetelecommunicationequipmentindustry.Atthesametimeusingconsumerbehaviorrelatedtheoryofnetworksystemintegrationbusinessbasedondetailed33analysis,marketingstrategyandtakepotterfivecompetitive
6、forcesmodelandthemethodofSWOTanalysisin-depthanalysiskunmingcommunicationnetworksystemintegrationbusinessmarketsituation.Basedonthekunmingcommunicationsystemintegrationbusinessmarketpotentialtomakescientificforecast,pointsoutthatwiththerapideconomicdevelopmentandsmallan
7、dmedium-sizedenterpriseprofitrise,futurenetworksystemintegration,themainbusinessdevelopmentgoalsinindustryusersandsmallandmedium-sizedenterprises,kunmingcommunicationnetworksystemintegrationbusinessmustsubdivisionbrand,adjustmentofproductstrategy,pricestrategy,expandmar
8、ketingchannelsandprepareforpromotionalwork.Andputforwardthekingdomhaocompanymustcontinuetomaintainorexpandings
