《即开型体育彩票彩民消费行为研究》本科论文

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1、本科生毕业论文(设计)即开型体育彩票彩民消费行为研究专业：社会体育提交日期：目录中文摘要···························································3外文摘要···························································4前言·······························································51.文献综述··············

2、············································51.1我国体育彩票发展状况·········································51.2即开型彩票在我国的发展状况··································51.3即开型彩票在国外的发展状况··································61.4我国体育彩票彩民消费状况····································7

3、1.4.1影响彩民消费主要因素概括·······························71.4.2影响彩民消费个人因素····································71.4.3彩民消费心态、动机······································82.研究对象与方法···················································82.1研究对象································

4、······················82.2研究方法······················································82.2.1文献资料法············································82.2.2问卷调查法···············································82.2.3数理统计法··············································

5、·82.2.4访谈法···············································83.结果与分析·······················································93.1黄山市屯溪区购买即开型体育彩票彩民群体特点分析··········93.1.1性别分析·················································93.1.2年龄分析····························

6、·····················93.1.3受教育程度分析··········································103.1.4从事职业分析············································103.1.5月收入情况分析··········································103.2黄山市屯溪区即开型体育彩票彩民消费行为分析··············113.2.1主观因素影响分析··········

7、·····························113.2.2客观因素影响分析·······································143.3黄山市屯溪区即开型体育彩票需改进措施分析················154.结论·····························································165.对策与建议······················································

8、16参考文献···························································18致谢·······························································19黄山市即开型体育彩票彩民消费行为研究--以屯溪区为例马亚辉指导老师：汪俊祺（副教授）（黄山学院体育系，黄山，安徽245041）摘要：本文通过文献资料、问卷调查、数理统计、访谈等