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时间:2018-03-20
《2017版高考英语新课标版《核按钮考点突破》课件2017选修九unit5》由会员上传分享,免费在线阅读,更多相关内容在教育资源-天天文库。
1、选修九Unit5Insideadvertising1.课前自测2.课堂学案词汇接龙1.________(adj.不诚实的)→________(adj.诚实的)→________(n.诚实)2.________(adj.不道德的;邪恶的)→________(adj.道德的)→________(n.道德;美德;品行)3.________(n.消费者;顾客)→________(vt.消耗;吃喝;毁灭)→________(n.消耗;消费)4.________(v.任命;约定;指定)→________(n.约会;任命;职位)→________(adj.约定的;指定的)5.________(vt.
2、登广告;宣传;告知)→________(n.广告;宣传)→________(n.登广告者;广告客户)6._______(v.促进;提升;促销)→________(n.提升;晋升;促进;促销)→________(n.促进者;发起人;催化剂)课前自测Key:1.dishonest;honest;honesty2.immoral;moral;morality3.consumer;consume;consumption4.appoint;appointment;appointed5.advertise;advertisement;advertiser6.promote;promotion;pr
3、omoter词汇接龙7.________(n.邀请;邀请函;招待;招致)→________(vt.邀请;请求;招致;招待)→________(adj.吸引人的;诱人的)8.________(vt.使发生联系;使联合;结交adj.副的;联合的n.伙伴;同事)→________(n.协会;联系;关联)→________(adj.联合的;相关的)9.________(adj.有价值的;可敬的)→________(adj.值得……的;有……价值的n.价值;财富)→________(adj.不值钱的)→________(adj.值得做的;值得花时间的)10.________(vt.告诉;通知vi
4、.检举;告密)→________(n.信息;情报;资料;通知)→________(adj.见闻广博的;提供有用信息的)→________(adj.见多识广的;消息灵通的;有学问的)Key:7.invitation;invite;inviting8.associate;association;associated9.worthy;worth;worthless;worthwhile10.inform;information;informative;informed词块互译1.把我们变成移动广告________walkingadvertisements2.避免被左右avoid_______
5、_3.________________identifyyourtarget4.付费给展示广告的媒体paythemediafor________theirads5.使产品融入适应他们的生活makeproducts________theirlives6.唤起我们的良知________ourconscience7.依靠视觉效果________visualeffects8.________________generateemotionalresponses9.________________havenousefor10.________________preventadvertisers(fr
6、om)promotingimmoralbehaviorKey:1.turnusinto2.beingcontrolled3.识别你的目标4.displaying5.fitinto6.appealto7.relyon8.产生情感反应9.不需要;厌恶10.防止广告商宣传不道德行为句型补全1.____________thetargetgroup,researchersfindoutasmuchaspossibleaboutthoseinthetargetgroup,suchastheirlikesanddislikes,andhowtheproductwouldfitintotheirliv
7、es.明确了广告的目标群体后,研究人员就会尽量搜寻这个群体的有关信息,例如他们的好恶,以及如何使产品适合他们的生活。(非谓语动词作状语)2.Televisionadvertsareexpensive____________.电视广告的制作与播放是非常昂贵的。(be+adj.+todo句型)3.However,itwouldbenouse____________onradiosiftheadreliesonvisualeffects.但是如果一则
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