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1、内容提要多种物流模式共存是目前国内零售业物流的现实状况，这种状况的存在是零售业应对市场环境变化的结果。因此，企业物流模式的选择对提高物流绩效，提高物流服务水平有很大的影响。本文从我国现阶段零售企业物流的现状分析，提出我国中小零售企业物流目前存在的问题。与国外企业相比，国内零售企业对物流应用比较有限，并且存在运作效率低、统一配送率低、物流成本高、信息共享低以及信息化水平低等问题。通过对各种物流模式的探索和认识，分析其利弊，最后提出实施共同物流是中小零售企业提高物流服务的有效手段之一。中小零售企业在消费者
2、需求、经营理念、和经验方式、商品及其相关经营技术、市场竞争等方面发生了深刻的变化，这就迫切需要推进共同物流。本文从确立中小零售企业共同物流模式理念、培育和壮大中小零售企业共同物流模式主体、整合中小零售企业物流资源等方面具体阐释了我国中小零售企业物流绩效提高及服务的完善合理化建议和管理策略。关键词中小零售企业；零售物流；物流模式；共同物流模式；管理策略SmallandmediumretailenterprisescommonlogisticsmodelandmanagementstrategyAbstr
3、actCoexistenceofmultiplelogisticmodelistherealityofthedomesticretaillogistics,theexistenceofthissituationischangingretailmarketenvironmentshouldresult.Therefore,thechoiceofenterpriselogisticsmodeltoimprovethelogisticsperformancetoimprovetheleveloflogist
4、icsserviceshasagreatimpact.Inthispaper,thestatusofourcurrentretaillogisticsanalysis,logisticsChinesesmallandmediumretailenterprisesexistingproblems.Comparedwithforeignenterprises,thedomesticretailbusinesslogisticsapplicationsmorelimited,andthereisineffi
5、cientandlowuniformdistribution,logisticscostsarehigh,informationsharingandinformation-basedlow-lowlevelofproblem.Basedonthevariousexplorationandunderstandingofthelogisticsmodelstoanalyzetheprosandcons,andfinallyputforwardthejointlogisticsisthelogisticss
6、ervicestoimprovesmallandmediumretailenterprisesaneffectivemeans.SmallRetailersinconsumerdemand,businessphilosophy,andexperiencemeansproductandrelatedbusinesstechnology,marketcompetition,profoundchangeshavetakenplace,isanurgentneedtoadvanceacommonlogisti
7、cs.Inthispaper,theestablishmentofsmallandmediumretailenterprisesfromacommonlogisticsmodelconcept,todevelopandstrengthensmallandmediumretailenterprisesthemaincommonlogisticsmodel,integratedlogisticsresources,smallandmediumretailenterprisessuchasthespecif
8、icinterpretationofthelogisticsofoursmallandmediumretailenterprisesimproveperformanceandservicestoimprovetherationalizationoftherecommendationsandmanagementstrategies.KeywordsSmallandmediumretailenterprises;retaillogistics;logisti
