英语本科毕业论文-试论言语行为理论在广告语中的运用

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1、攀枝花学院本科毕业论文试论言语行为理论在广告语中的运用学生姓名：学生学号：4院（系）：外国语学院年级专业：2003级英语本科3班指导教师：二〇〇七年五月OntheApplicationofSpeechActTheoryintheAdvertisingLanguageWanShuangrongUndertheSupervisionofLiuShengmingSchoolofForeignLanguagesandCulturesPanzhihuaUniversityMay2007攀枝花学院本科毕业论文ContentsContents

2、Abstract…………………………………………………………………….……...IKeyWords…………………………………………………………………….……...I摘要…………………………………………………………………….……...............II关键词…………………………………………………………………….……............IIIntroduction…………………………………………………………………….……...1I.SpeechActTheory…………………………………………………………….…...3

3、A.SpeechAct……………………………………………………………………...31.DefinitionofSpeechAct……………………………………………………32.FeatureandExpressionMethodofSpeechAct……………………………..4B.Austin’sSpeechActTheory…………………………………………………….41.PerformativesandConstatives……………………………………………...42.ThreeSensesofSpeechActTheory……

4、…………………………………...53.Austin’sContributiontoSpeechActTheory………………………………..5C.Searle’sSpeechActTheory…………………………………………………….51.IndirectSpeechAct………………………………………………………...62.ConventionalandNon-conventionalIndirectSpeechAct…………………63.Searle’sContributiontoSpeechActTheory……………………

5、…………..7II．AdvertisementandAdvertisingLanguage………………………………………….8A.Advertisement…………………………………………………………………..81.NecessityofAdvertisement…………………………………………………82.PurposeandFunctionofAdvertisement……………………………………9B.AdvertisingLanguage…………………………………………………………..9攀枝花学院本科毕业论文Contents

6、1.DefinitionofAdvertisingLanguage……………………………………….102.StylisticFeaturesofAdvertisingLanguage……………………………….103.FunctionsofAdvertisingLanguage………………………………………11III．ApplicationofSpeechActTheoryintheAdvertisingLanguage………………...12A.MutualInfluencebetweenDevelopmentofSpeechAc

7、tTheoryandNeedofAdvertisingLanguage…………………………………………………........12B.EmbodimentofSpeechActTheoryintheAdvertisingLanguage…………...131.DirectSpeechActofAdvertisingLanguage……………………………....132.ConventionalIndirectSpeechActofAdvertisingLanguage……………...153.Non-conventionalIndire

8、ctSpeechActofAdvertisingLanguage…………17Conclusion……………………………………………………………………………20Acknowledgements…………………………………………………………………..21Bibliog