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Whatisshowninthecolumnchartaboveindicatesthatdramaticchangeshavetakenplaceinthemarketshareofcertainbrandsindomesticcarmarketsfrom2008to2009.Duringtheperiod,therewasamarkedjumpof8%from25%to33%inthemarketportionofChinesebrands,whilethatofJapanesebrandsdeclinedsignificantlyby10%from35%to25%.Atthesametime,thepercentageofAmericanbrandsremainedsteady.Thereareatleasttwofundamentalcausesaccountingforthesechanges.Ontheonehand,advancementsinscienceandtechnologyhaveofferedatechnicalfoundationfortherapiddevelopmentofChineseaotuomobileindustrybyprovidingmaterialbasisandtechnicalmeans.Meanwhile,itwon'tbedifficulttonoticethesedaysthatnatioanalautomobilecompaniesinmountingnumbersturntopricepromotionstoboostsales.Ontheotherhand,thedishonestwordsandbehaviorsofJapaneseautomobilecorporationssuchasToyotainrecentyearscheapenstheirimageandfinallyruintheirreputation.Tosumup,brandsareinsubstantialtreasure.Theyareakintoaproductsoracompanysreputations.Obviously,ifChineseautomobileindustrywantstomakecontinuousprofits,whattheyneedistotrypromotionsthatreinforceChinesebrandsimage.(204words)上述柱状表中显示的数据表明,从2008年到2009年,国内轿车市场部分品牌市场份额发生了很大变化。在此期间,国产品牌的市场份额从25%急剧上升到33%,上升了8%;而日系品牌的市场份额则从35%急剧下降到25%,下降了10%。与此同时,美系品牌所占的百分比保持平稳。至少两点主要原因造成了上述变化。一方面,科技进步通过提供物质基础和技术手段,为中国汽车产业的迅猛发展提供了技术基础。同时,众所周知近年来越来越多的国产轿车公司大搞价格促销来提升销量。另一方面,近年来丰田等日系轿车公司的欺诈言行削弱了其形象,并最终毁坏了其声誉。总之,品牌是非实体的财富。它们就是一种产品或一家公司的声誉。显而易见,如果中国轿车产业想要继续赢利,他们需要的是尝试提升国产品牌形象的促销方式。
1AHotPotofCultures,BothDeliciousandNutritiousInthepictureaboveisalargehotpot.ButdifferentfromthetraditionalChinesehotpot,inwhichyouseebeeforlamb,luncheonmeat,mushrooms,andavarietyofvegetables,inthishotpotarevarious"culturalfoodstuffs“ofbothChineseandforeignorigins:Confucius,Aristotle,andShakespeare;Taoism,Greekmythology,etc.Whatliesbehindthepicture,or“buried”inthehotpot,isclear:fortheconstructionoftheChinesecultureandthefuture,materialsofbothChineseandforeignfeaturesareindispensable.Wearelivinginanagewheneconomicglobalizationisnotonlyheardoverthemediabutalsoseenandfeltintherealityofourdailylife.Nonationorcountrycanmaintainitswell-beingbylivingonandbyitself.ThehistoryofChinainthelasthalfofthe20thcenturyhasprovidedawholepackofvividandconvincingexperiences,bothofsuccessesandfailures,inthatconsideration.Onlyfromthevariousandvariedsourcesoftheothernations,togetherthatofwithourown,canweobtainsufficientnutrimentsforaChinesecultureworthherprideandherleadershipinthepresentandthefutureworld.(197words)文化火锅,既美味又营养在上面的图画中有一只巨大’的火锅。但是和可以看到牛羊肉、午餐肉、蘑菇和各色蔬菜的传统中式火锅不同,在这个火锅里是各种中外来源的“文化食品”:孔子、亚里士多德、莎士比亚;道、希腊神话,等等。在图画背后或“埋藏”在火锅里的含义显而易见:为了建设中国文化及未来,具有中外特色的物质都是必不可少的。我们生活在这样一个时代:经济全球化不仅可以在媒体中听到,也可以在我们日常生活现实中看到、感受到。没有一个国家能够完全依赖自身就可维系安康幸福。在此方面,20世纪后半叶中国的历史已经提供了一系列生动可信的成功与失败的经验。由于中国文化在当今与未来的世界中值得自豪同时引领全球,因此只有通过自身与其他国家丰富多彩的资源,我们才能汲取充分的营养。
2Asisvividlyshowninthecartoons,withtherapidsocialandeconomicdevelopment,thenumberoffisheshassharplydecreased.Inonepicture,therewerevariouskindsoffishandonlyonefishing-boatin1900.Onthecontrary,in1995therewasonlyonefish,butmanyfishing-boats.Thepurposeofthispictureistoshowusthatdueattentionhastobepaidtothedeclineofoceanresources.Owingtoover-fishing,thenumberoffisheshasobviouslyshrunk.Ifweletthissituationgoasitis,wedonotknowwherefishwillbeinthenearfuture.Bythattime,ourenvironmentwillsufferagreatdestruction.Therefore,itisimperativeforustotakedrasticmeasures.Foronething,weshouldappealtoourauthoritiestomakestrictlawstocontrolcommercialfishing.Foranother,weshouldenhancetheawarenessofpeoplethattheoceanresourcesarevitaltous.Onlyinthiswaycanweprotectouroceanresources.AlsoIassumethatwehumanscanovercomethisdifficulty,andwewillhaveabrighterfuture.如图所示,我们可以清楚看出随着商业捕鱼的发展,鱼的数量明显下降。在一幅图中,1900年有很多种鱼,只有一艘捕鱼船。相反,在1995年,只有一条鱼,但是渔船很多。这些图画的目的是告诉我们应该充分重视海洋资源的减少。由于过渡捕捞,鱼的数量明显下降。如果我们让这种情况听之任之,我们不知道鱼的未来在哪。到那个时候,我们的环境将遭受巨大的破坏。因此,我们很有必要采取严厉措施。一方面,我们应该呼吁政府制定严格的法律控制商业捕鱼。另一方面,我们应该提高人们的意识:海洋资源对我们非常重要。只有这样才能保护我们的海洋资源。同时,我认为我们人类能够克服这个困难,并将拥有美好的未来。
3ThepicturevividlydepictsalovelyAmericangirlintraditionalChinesecostumewithasweetsmileonherface.Shewearsribbons,necklacesandotheraccessoriesthatarecharacteristicoftheclothesofacertainChineseminoritygroup.Undoubtedly,thecostumehasaddedorientalcharm/glamourtoherbeautifullook/appearance/features.Whatthepictureconveysgoesfarbeyondonly/merclyanewfashiontrend.Instead,itcarriesculturalmeanings/implicationsaswell.ThefactthatpeoplefromdifferentcountriesareattractedtomysteriousChinesecultureindicatesthattosomeextentaculturecanbeaccepted,respected,appreciatedandsharedinternationally.Inotherwords,anation'sunique/distinctiveculturecanbecomeinternationalthroughworldwideeconomicandculturalexchanges.Sincethetrendofglobalizationbecomeirresistible,theincreasingculturalexchangescaneffectivelyimprovemutualunderstandingandfriendship.Itismyviewthatnationalcultureaspricelessspiritualtreasureshouldbepreservedandcherished.Meanwhile,therearegoodreasonstoadvocateinternationalcultureforthoseideasfromtheothercultures,controversialorevenabsurdatfirstsight,canprovideadifferentperspectiveforustoobservetheworldinthelongrun.Nevertheless,whenweareconfrontedwithadifferentculture,weshouldbesensibleenoughtoabsorbitsessenceandtoresistitsdarkside.Onlyinthiswaycanwepromoteculturaldevelopmentpositivelyandmakeourworlddimensional,colorfulandvigorous.(221words)这幅图画生动描述了一位可爱的美国小女孩身穿传统的中国服装,面带甜蜜的微笑。她戴着具有某个中国少数民族服饰特征的发带、项链和其他装饰品。毫无疑问,这套服装为她美丽的外表增添了东方的魅力。这幅图画所表达的远远不只是一种新的时尚潮流。反之,它具有文化内涵。神秘的中国文化吸引了各国人民这一事实,显示了在某种程度上,一种文化可以被国际性地接受、尊重、欣赏和分享。换而言之,一个民族独特的文化可以通过全球性的经济和文化交流走向世界。由于全球化潮流不可阻挡,所以文化交流可以有效增进相互间的理解和友谊。在我看来,我们应该保存和珍惜作为无价精神财富的民族文化。同时,我们很有必要推广世界文化,因为来自其他文化的观点,即使乍看起来相互矛盾或荒谬,但从长远看来,可以为我们观察这个世界提供一种不同的视角。然而,在我们面临不同文化时,应该充满理智地取其精华、去其糟粕。只有这样我们才能积极发展民族文化,并使我们的世界丰富多元、五颜六色、充满活力。
4Whenweusetheword“love”,wedonotsimplymeananattractiontoapersonoftheoppositesex,whichisaverynarrowdefinitionoftheword.Thepicturebelowillustratestherealmeaningoflove,bystressingthefactthatloveisemotionalstrength,whichcansupportusnomatterhowdarktheworldaroundusbecomes.Asamatteroffact,throughouthistorypeopleofmanydifferentcultureshaveregardedloveasthemostsublimeofhumanemotions.Asanillustrationofthepoweroflove,weshouldrememberhowtheChinesepeopleofallnationalitiesrespondtothecalltohelpthevictimsofthedeadlyearthquakeinSichuanProvince.Althoughtheirincomesarestilllowbyinternationalstandards,peoplealloverthecountrydonothesitatetodonatewhatevertheycanbeitmoneyorgoodstohelptheirneedyfellowcitizens.Furthermore,theydothiswithnothoughtofgainforthemselves.Itismyviewthatthebestwaytoshowloveistohelppeoplewhoaremoreunfortunatethanweare.Weshouldalwaysbereadytogiveahelpinghandtothosewhoareintrouble,nomatterwhethertheyarefamilymembersorcompletestrangers.Onlybydoingsocanwehelptomaketheworldabetterplace,for,asthepictureshows,thedarkertheshadowsofsorrowbecome,themorebrightlythelampofloveshines.(241words)当我们用到'‘爱”这个词时,我们不仅仅指对异性的吸引,这是对这个词非常狭隘的解释。下面的图画注解了爱的真正含义,它强调了爱心是情感的力量,不论我们周围的世界多么黑暗,爱心都能支撑我们。事实上,历史上处于不同文化中的人们都把爱当作人类最高尚的情感。举一个例子证明爱心的力量,我们应该记得中国各族人民如何响应号召去支援四川地震中的受难者。尽管他们的收入按照国际标准衡量还是处于低水平,但是全国人民毫不犹豫地尽他们所能捐献——不管是钱,还是物品——去帮助那些受难的同胞们。并且,他们这么做不考虑自己的得失。我认为,表示爱心的最好方式是帮助比我们更加不幸的人。我们应该随时准备向有困难的人伸出援助之手,无论他们是家庭成员还是素昧平生。这样,我们能够助一臂之力把世界变成一个更美好的地方,因为,正如图画所描绘的,悲伤的阴影越黑暗,爱心之灯的光芒就越闪亮。
5Thepastseveralyearshavewitnessedaphenomenonthatavarietyofpromiseshavebeenarisingfromallwalksoflife.Regretfully,quitealotofpromisesaresheernonsense,justastheheninthegivencartooncommitsherselftolayeggswhichareroundwithoutanyanglesandcornersandhaveshells,eggwhitesandyolks.Oddandfunnyastheysound,suchfalsepromisescanbeseenandheardeverywhereinourcountry.Administrationdepartmentsassuretoperformtheirtaskseffectivelyandfairlywithouttakinganybribes;manufacturingunitsguaranteetoturnoutproductsofgoodquality;commercialenterprisessweartoprovidegenuinecommoditiesandpoliteandenthusiasticservices.Canyoufindanythingnewandsubstantialotherthantheirobligations,dutiesandjobsinthesesocalledpromises?Iguessyouranswerwillbenegative.Asamatteroffact,theirintentiontomakesuchcommitmentsisnothingbuttoputoncivilizedouterclothingtopleaseordeceivethepublic.Idaresaythatoursocietyissufferingcorruptionandcheatwhicharecausingdamagetosocietybothmateriallyandmorally.Butthehenandherlikeshouldknowthatbydishonestwordsnoonecansurvivetheintensecompetitionundermarketeconomysystem.Theyshouldremembertheoldsaying,“Honestyisthebestpolicy(219words)过去几年发生了一个现象:各行各业开始出现了各种各样的承诺。遗憾的是,相当多的承诺纯粹只是空话,正如漫画中的这只母鸡一样,承诺下蛋不见棱见角,并保证有蛋皮、蛋清、蛋黄。尽管这些承诺听起来奇怪有趣,但在全国各地都可以看到听到这样的虚假承诺。管理部门保证不接受任何贿赂,公正有效地履行指责;生产厂家保证生产高质量产品;商业企业发誓提供真货和礼貌热情的服务。在这些所谓的承诺中,除了他们的义务、责任和工作之外,你还能发现任何新的和实质性的东西吗?我想你的答案将是否定的。事实上,他们做这种承诺的目的只是披上华丽的外衣以便取悦并欺骗公众。我认为这个社会正在受到腐败和欺骗的影响,这在物质和道德上都在对社会造成了伤害。但这只母鸡及其同类应该知道:在市场经济体系的激烈竞争中,没人能通过欺诈的言语而生存下去。他们应该牢记这条谚语:“诚实为上策”。
6Currently,thereisawidespreadconcernregardingthepreviouslyneglectedconnectionbetweengrowinghumanpopulationanddecreasingwildspecies.Asthetwographsobviouslyportrayed,Americanpopulationin1980was250timesthanthatin1800,atrendaccompaniedbytheextinctionofnearly70kindsofwildlifeinthepast300years.Aclearcorrelationissuggestedthatmankindhasexertedatremendouslynegativeinfluenceonnaturalresources.Thereareagreatmanycausesresponsiblefortheaforementionedtendency.Tobeginwith,tosatisfythespacedemandforboomingpopulation,theonlyavailablesolutionforAmericansistotakeoccupationofforestsandgrasslandsthatusedtobethehabitatofwildanimalsandplants.Inaddition,theprocessofindustrializationandurbanizationhasgeneratedseverepollutionthatessentiallydestroysenvironmentandecosystem.Inmypointofview,thedearthofwildspeciestodayforecastsanunpromisingfutureforhumanstomorrow.Inordertoeliminatespeciesextinction,relevantlawsandregulationsmustbeestablishedandenforcedtomaintainalargeportionofunspoiledareas.Drasticmeasuresshouldalsobeappliedtoensurethattheimpactofpollutionberemoved.近年来人们开始普遍关注以前被忽略的人口增长和自然物种减少之间的关系。正如两幅图表显示,1980年的美国人口是1900年的250倍,同时在过去的300年间大约有70种野生生物在美国灭绝。这清楚表明人类给自然物种带来了巨大的负面影响。以上趋势是由诸多原因造成的。首先为了满足迅速增长的人口对于空间的需求,对于美国人来说唯一有效的解决办法就是占据森林和草原,而这些地方曾是野生动植物的栖息地。此外,工业化和城市化的进程造成了严重的污染,在根本上摧毁了环境和生态系统。我认为,今天野生动物种类的灭绝和数量的减少预示着将来人类并不明朗的前景。为了减少物种灭绝,我们应该制定并执行相关的法律法规来保留大部分的原始生态区。同时,我们也应该采取有效的措施来确保消除污染的影响。
7Themajorityofpeoplewouldagreethatcigarettesmokinghascausedseriousproblems.Butthetobaccocompaniesinsistthattheycontributegreatlytotheworldeconomybypayingtaxestothegovernmentandemployinghundredsofworkers.Personally,Ibelievethatcigaretteproductionandconsumptionthreatenstodomoreharmthangood.Firstly,smokingisresponsibleformanyfataldiseasessuchaslungcancer,heartdiseasesandsoon.Accordingtothesurvey,tobaccoconsumersaccountforabout20%oftheworldpopulation,andamongthem,threemillionpeoplediefromsmoking-relateddecreaseseveryyear.Thefactthattheoutputoftobaccoproductionisreducedfrom14.364billionpoundsin1994to14.2billionpoundsin1995alsosuggeststhatpeoplehavecometorealizethenegativeeffectsofsmoking.Secondly,tobaccoconsumptionisextremelywastefulofmoney.Asisindicatedinthepictures,200billionUSdollarsislostduetosmokingeachyear.Obviously,thetotallossofmoneyaroundtheglobesubstantiallyexceedsthegainintheindustry.Inconclusion,astheeconomicdevelopmentaimsatmakingourlifebetter,wecannotsacrificeourhealthforshort-termfinancialbenefits.Ifwehavetospendmoreandmoremoneyprovidingmedicalservicesforthosewhosufferfromsmoking-relatedillnesses,thenotionofpromotingeconomyviatobaccoproductionisnotjustifiable.Itishightimethatwefoughtforthetotaltobaccoban.大多数人认为吸烟已经导致了严重的问题。然而烟草公司声称他们通过给政府纳税和雇佣成百上千的工人,从而为世界经济做出了巨大的贡献。个人而言,我认为烟草的生产和消费弊大于利。首先,吸烟是导致诸如心脏病、肺癌等很多致命疾病的原因。根据调查,烟民大约占世界人口20%,而在他们中间,每年有300万人死于与吸烟相关的疾病。世界烟草总产量从1994年的143.64亿磅下降到1995年的142亿磅的事实,也证明了人们已经逐渐意识到吸烟的负面影响。其次,烟草消费非常浪费金钱。如图所示,每年由于吸烟损失2000亿美元。显而易见,全球金钱总损失明显超过工业受益。总而言之,由于经济发展旨在改进人民生活,我们不能为了短期经济利益牺牲健康。如果我们不得不花费越来越多的钱为那些受吸烟相关疾病所困扰的人群提供医疗服务的话,那么通过烟草生产来发展经济的观念就站不住脚了。我们早就该进行一场全面禁烟的战役了。