2017年顶级应用收入模式调查-2017-24页

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1、MobilePublishingSurveySummer2017TheAdColonyMobilePublishingSurveyInsights,benchmarks,andtrendsfromtoday’stopgrossingmobilepublishers#1100+50%82%18%3M+FirstsurveyofitsMonetization&UXSurveyresponseGames-onlymobileVariedgenremobileMAUperpublisherkindbyAdColonythemedques

2、tionsratein3weeksappdevelopersappdevelopersonaverageSource:Summer2017AdColonyMobilePublishingSurvey2StateoftheMarketTopmonetization&engagementtrendsPublishersTurntoAds&IAPtoMonetize80%oftoppublishersusebothvideoanddisplayadstomonetizetheirapps.100%91%Videoads80%In-ap

3、ppurchasesDisplayadsPaidinstallsNativeads43%Affiliates36%mCommerce25%27%23%SubscriptionsSource:Summer2017AdColonyMobilePublishingSurvey4TopRevenueSourcesAdsaccountfor55%oftotalpublisherrevenue.31%20%VideoadsDisplayadsNativeadsIn-apppurchases1%1%5%Paidinstalls1%2%Subscr

4、iptionsmCommerceAffiliate39%Source:Summer2017AdColonyMobilePublishingSurvey5MonetizationTeamsareRelativelySmallWhilethetopmobilepublishershave50+employees,only1to3managemonetization.14%22%4%36%8%44%14%10%30%18%NumberofEmployeesMonetizationTeamSize1—1011—2021—5051—10010

5、0+12—34—56—910+Source:Summer2017AdColonyMobilePublishingSurvey6RewardedVideoAdsDelivertheBestUserExperienceOfadmonetizationmethods,publishersrankrewardedvideoasthebestforuserexperience.Rewardedvideoads87%NativeadsInterstitialdisplayadsPlayableadsBannerdisplayadsInter

6、stitialvideoads32%32%In-feedvideoads24%24%21%Prerollvideoads17%11%Source:Summer2017AdColonyMobilePublishingSurvey7Playables&VideoDriveMonetizationExcitementPublishersaremostexcitedaboutimmersiveads&in-apppurchases.Playableads22%22%Interstitialvideo19%In-apppurchases1

7、7%NativeadsPaidsubscriptionsPaidappdownloadsInterstitialdisplay6%3%3%Source:Summer2017AdColonyMobilePublishingSurvey8MostEffectiveMonetizationMethodsRewardedvideo,IAP,&interstitialvideoallregardedashighlyeffective.Rewardedvideoads75%In-apppurchases63%Interstitialvideoa

8、dsPlayableadsInterstitialdisplayads44%NativeadsBannerdisplayads31%32%Prerollvideoads26%24%Paidappdownloads22%Paidsubscriptions13%14