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1、comScore’sStateofDigitalAugust8,2017Dr.GianFulgoniCEO&Co-Founder,comScore,Inc.ForinfoabouttheproprietarytechnologyusedincomScoreproducts,refertohttp://comscore.com/About_comScore/PatentsTopicsDigitalMediaSocial&VideoPlatformsTV&OTTAdvertisingDigitalCommerceKey
2、TakeawaysQ&A©comScore,Inc.Proprietary.2DigitalMedia©comScore,Inc.Proprietary.3Mobile(smartphone+tablet)makesup2/3ofalltimespentonlineandhasdoubledtimespentonlineoverthepast3yearsShareofDigitalTimeTablet9%Desktop34%Smartphone57%Source:comScoreMediaMetrixMulti-P
3、latformandMobileMetrix,U.S.,June2017©comScore,Inc.Proprietary.4Appsdominateusagetimeonsmartphones,accountingforanastounding7outofevery8onlineminutesShareofSmartphoneTimeMobileWeb12%App88%Source:comScoreMediaMetrixMulti-Platform&MobileMetrix,U.S.,Jun2017©comSco
4、re,Inc.Proprietary.5Smartphoneusersaccessanaverageof27appspermonthbutspendalmosthalftheirtimeontheir#1mostusedappand9outof10minuteswithintheirTop549%ShareofTimeSpentonSmartphoneAppsAcrossRank18%10%6%4%4%3%2%2%1%1%ShareofTimeSpentonApps1234567891011+Individuals
5、’TopRankedAppbyUsageSource:comScoreCustomAnalytics,U.S.,Age18+,June2017©comScore,Inc.Proprietary.6Google,Facebook,andYahooremainthetopdigitalmediapropertiesandtheonlyoneswith200+MillionmonthlyvisitorsTopDigitalProperties:MonthlyUniqueVisitorsbyPlatform241M204M
6、186M184M180M155M155M148MAppleSites141M131MDesktopOnlyMulti-PlatformMobileOnlySource:comScoreMediaMetrixMulti-Platform,U.S.,June2017©comScore,Inc.Proprietary.7FacebookandGoogleown8ofthe10topmobileapps,whileSnapchatisthetopappnotownedbyeithercompanyTop10MobileAp
7、psbyMonthlyUniqueVisitors(000)Facebook146,714YouTube129,117FacebookMessenger122,660GoogleSearch110,862GoogleMaps102,296Instagram90,571Snapchat89,786GooglePlay85,210FacebookGmail79,281GoogleEveryoneElsePandora74,821Source:comScoreMobileMetrix,U.S.,Age18+,June20
8、17*“AppleMusic,”asitappearsincomScore’smonthlyreporting,isreferringtoApple’snativemusicapp,whichcapturesallmusicactivitywithinthatapp,includinglisteningviathestreamingservice,radio
