2018年零售业创新指数报告

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1、You’vegottostartwiththecustomerexperienceandworkbacktowardthetechnology–nottheotherwayaroundSteveJobs,AppleKxhasbeenaglobalsoftwareKxforRetailbringsthepowerofleaderforcomplexanalyticsonthiscuttingedgetechnology,massive-scaledataforovertwocombinedwithtrueretaildecades.TheKxtechnologyisan

2、industryandanalyticalexpertiseestablishedandtrustedstandardtohelpbusinessesunlockthefullacrossindustriessuchasCapitalvalueoftheirdatathroughMarkets,Pharma,IoT&Utilities,innovativeyetsimpleandSpaceandManufacturing.executablesolutions.PAGENUMBER01.Foreword0502.WhyInnovate?0603.Introducing

3、KxRetailInnovationIndex0704.KxRIIAnalysisMethodology0805.KeyFindings0906.DriversofRetailInnovation1007.KxRIITop10Retailers1108.KxRIIRetailers11-501209.KxRIIByCategory13-1410.RIIDriversintheCustomerJourney1611.Real-timeTechnologyEnablingEnhancedCX1712.BrandFocus18-20BrandFocus:Argos18Bra

4、ndFocus:Ikea19BrandFocus:Amazon2013.CategoryFocus21-22CategoryFocus:Grocery21CategoryFocus:Apparel2214.ModernDayConsumerNeeds2415.KxforRetailSolutions2516.FurtherResources26Incaseyoumissedit,weareinadigitalrevolutionandnoindustryisexempt.Banks,newspapers,travelandretailhavetoadapttotech

5、nology-focusedbusinessmodelswiththekeydriverbeingchangingconsumerbehaviour.Changeordie–bignamesthatareslowtoadaptarebeinglost;Kodak,Borders,andfirmssuchasNokiaandBlackberrylosingtheirretailpresence.Theretaillandscapehasbeenshiftingonlineforsometimenowandthisisnothingnew,butthepressureon

6、traditionalbricksandmortarretailersthathavenotadaptedisbeginningtoshow.Debenhamshavefinallyacceptedthatsharpdiscountingandrelianceonshorttermsalesandpromotionsisnotasustainablemodel,whereasJohnLewis,whocontinuetoinnovatewithdataandtechnology,areseeingcontrastingfortunes.Amazoncontinueto

7、dominatetheretailmarkettodayforonesimplereason;theintelligentuseofdatathroughtechnology.Theirmissionstatementclearlydemonstratestheircommitmenttothisandthesolepurposeofleveragingthisdataandtechnologytodeliveracustomercentricrangeonline:“Ourvisionistobeearth'smostcustomer-centri