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1、FORRELEASEMARCH1,2018.BYAaronSmithandMonicaAndersonFORMEDIAOROTHERINQUIRIES:AaronSmith,AssociateDirector,ResearchMonicaAnderson,ResearchAssociateTomCaiazza,CommunicationsManager202.419.4372www.pewresearch.orgRECOMMENDEDCITATIONPewResearchCenter,March2018,“SocialMediaUsein2018”1
2、PEWRESEARCHCENTERAboutPewResearchCenterPewResearchCenterisanonpartisanfacttankthatinformsthepublicabouttheissues,attitudesandtrendsshapingAmericaandtheworld.Itdoesnottakepolicypositions.Itconductspublicopinionpolling,demographicresearch,contentanalysisandotherdata-drivensocials
3、cienceresearch.TheCenterstudiesU.S.politicsandpolicy;journalismandmedia;internet,scienceandtechnology;religionandpubliclife;Hispanictrends;globalattitudesandtrends;andU.S.socialanddemographictrends.AlloftheCenter’sreportsareavailableatwww.pewresearch.org.PewResearchCenterisasub
4、sidiaryofThePewCharitableTrusts,itsprimaryfunder.©PewResearchCenter2018www.pewresearch.org2PEWRESEARCHCENTERSocialMediaUsein2018AnewPewResearchCentersurveyofU.S.adultsfindsthatMajorityofAmericansnowuseFacebook,YouTubethesocialmedialandscapein%ofU.S.adultswhosaytheyusethefollowi
5、ngsocialmediasitesonlineorontheircellphoneearly2018isdefinedbyamix80oflong-standingtrendsandnewlyemergingnarratives.YouTube73%Facebook68FacebookandYouTubedominatethislandscape,as60notablemajoritiesofU.S.adultsuseeachofthesesites.Atthesametime,youngerAmericans(especiallythose40a
6、ges18to24)standoutforembracingavarietyofInstagram35Pinterest29platformsandusingthemSnapchat27frequently.Some78%of18-toLinkedIn25Twitter2424-year-oldsuseSnapchat,and20WhatsApp22asizeablemajorityoftheseusers(71%)visittheplatformmultipletimesperday.Similarly,71%ofAmericansin0thisa
7、gegroupnowuse2012201320142015201620172018InstagramandclosetohalfNote:Pre-2018telephonepolldataisnotavailableforYouTube,SnapchatorWhatsApp.(45%)areTwitterusers.Source:SurveyconductedJan.3-10,2018.TrenddatafrompreviousPewResearchCentersurveys.“SocialMediaUsein2018”Ashasbeenthecas
8、esincethePEWRESEARCHCENTERCenterbegansurveyingaboutthe
