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1、SearchEngineMarketingAbouttheAuthorsAndreasRamosdevelopsandmanageswebmarketingstrategiesforclientssuchasMITandAveda.Heisaco-founderofandtechnicaladvisortoanumberofSiliconValleystartups.Hewroteoneofthefirstbooksonwebdesignin1996.AndreashasworkedatSGI,SUNMicrosystems,andBrio,hasamaster’sdegreefro
2、mtheUniversitätHeidelberg,Germany,andspeaksfourlanguages.AndreaslivesinPaloAlto,California.Visithimatwww.Andreas.com.StephanieAnnCotaisanexpertine-commercebusinessandonlinemarketing.Authorofleadingbooks,Stephanieworkstoeducateandteachclientsandstudentsworldwide.Stephaniehasconductedseminarsonto
3、picssuchaswebanalytics,integratedmarketing,searchengineoptimization(SEO),onlinebusinessmodels,andcustomerrelationshipmanagement(CRM).StephaniealsorunsTheCCGGroup,LLC,asearchmarketingagencyinPaloAlto.StephanieisamemberoftheWebAnalyticsAssociationandservedontheirEducationalCertificationCommitteei
4、npartnershipwiththeUniversityofBritishColumbia.StephanieholdsaB.A.inDigitalMediaArt&DesignaswellasanE-CommerceBusinessManagementCertificatefromSanJoseStateUniversity.Visitheratwww.StephanieCota.com.In2005,AndreasRamosandStephanieCotaco-foundedPosition2,aVC-fundedSEO/PPCcompanyinSiliconValleytha
5、tgrewto65staffemployees.AndreasandStephaniedevelopedthecompany’sstrategiesandprocesses.In2008,StephanieandAndreassetupTheCCGGroup,Inc.tofocusonanalytics-drivenmarketingforclients.TheyareanOmniturePartnerandacertifiedagencywithGoogle,Yahoo!,Microsoft,andFacebook.Visitthematwww.The-CCG-Group.comS
6、earchEngineMarketingAndreasRamosStephanieCotaNewYorkChicagoSanFranciscoLisbonLondonMadridMexicoCityMilanNewDelhiSanJuanSeoulSingaporeSydneyTorontoCopyright©2009byTheMcGraw-HillCompanies.Allrightsreserved.ExceptaspermittedundertheUnitedStatesCopyrightActof1976,nopartofthispublicationmaybereprodu
7、cedordistributedinanyformorbyanymeans,orstoredinadatabaseorretrievalsystem,withoutthepriorwrittenpermissionofthepublisher.ISBN:978-0-07-159734-0MHID:0-07-159734-4ThematerialinthiseBookalsoappearsintheprintversionofthistitle:ISBN:9
