0071456805 high visibility transforming your personal and professional brand外语英文电子书

0071456805 high visibility transforming your personal and professional brand外语英文电子书

ID:7968295

大小:3.11 MB

页数:383页

时间:2018-03-03

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1、ThispageintentionallyleftblankTRANSFORMINGYOURPERSONALANDPROFESSIONALBRANDThirdEditionIrvingRein,PhilipKotler,MichaelHamlin,andMartinStollerMcGraw-HillNewYorkChicagoSanFranciscoLisbonLondonMadridMexicoCityMilanNewDelhiSanJuanSeoulSingaporeSydneyTorontoCopyright©2006,1997byTheMcGra

2、w-HillCompanies,Inc.Allrightsreserved.ManufacturedintheUnitedStatesofAmerica.ExceptaspermittedundertheUnitedStatesCopyrightActof1976,nopartofthispublicationmaybereproducedordistributedinanyformorbyanymeans,orstoredinadatabaseorretrievalsystem,withoutthepriorwrittenpermissionofthep

3、ublisher.0-07-148313-6ThematerialinthiseBookalsoappearsintheprintversionofthistitle:0-07-145680-5.Alltrademarksaretrademarksoftheirrespectiveowners.Ratherthanputatrademarksymbolaftereveryoccurrenceofatrademarkedname,weusenamesinaneditorialfashiononly,andtothebene-fitofthetrademark

4、owner,withnointentionofinfringementofthetrademark.Wheresuchdesigna-tionsappearinthisbook,theyhavebeenprintedwithinitialcaps.McGraw-HilleBooksareavailableatspecialquantitydiscountstouseaspremiumsandsalespro-motions,orforuseincorporatetrainingprograms.Formoreinformation,pleasecontac

5、tGeorgeHoare,SpecialSales,atgeorge_hoare@mcgraw-hill.comor(212)904-4069.TERMSOFUSEThisisacopyrightedworkandTheMcGraw-HillCompanies,Inc.(“McGraw-Hill”)anditslicen-sorsreserveallrightsinandtothework.Useofthisworkissubjecttotheseterms.Exceptasper-mittedundertheCopyrightActof1976andth

6、erighttostoreandretrieveonecopyofthework,youmaynotdecompile,disassemble,reverseengineer,reproduce,modify,createderivativeworksbasedupon,transmit,distribute,disseminate,sell,publishorsublicensetheworkoranypartofitwithoutMcGraw-Hill’spriorconsent.Youmayusetheworkforyourownnoncommerc

7、ialandper-sonaluse;anyotheruseoftheworkisstrictlyprohibited.Yourrighttousetheworkmaybetermi-natedifyoufailtocomplywiththeseterms.THEWORKISPROVIDED“ASIS.”McGRAW-HILLANDITSLICENSORSMAKENOGUARANTEESORWARRANTIESASTOTHEACCURACY,ADEQUACYORCOMPLETE-NESSOFORRESULTSTOBEOBTAINEDFROMUSINGTHE

8、WORK,INCLUDINGANYINFORMATIONTHATC

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