marketing research methods in sas v9.1外语英文电子书

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1、MarketingResearchMethodsinSASExperimentalDesign,Choice,Conjoint,andGraphicalTechniquesWarrenF.KuhfeldJanuary1,2005SAS9.1EditionTS-722Copyrightc2005bySASInstituteInc.,Cary,NC,USAThisinformationisprovidedbySASasaservicetoitsusers.Thetext,macros,andcodeareprovided“asis.”Therearenowarran

2、ties,expressedorimplied,astomerchantabilityorfitnessforaparticularpurposeregardingtheaccuracyofthematerialsorcodecontainedherein.SASr,SAS/AFr,SAS/ETSr,SAS/GRAPHr,SAS/IMLr,SAS/QCr,andSAS/STATraretrade-marksorregisteredtrademarksofSASintheUSAandothercountries.rindicatesUSAregistration.M

3、arketingResearchMethodsinSASMarketingResearchMethodsinSASdiscussesexperimentaldesign,discretechoice,conjointanalysis,andgraphicalandperceptualmappingtechniques.Thebookhasgrownandevolvedovermanyyearsandmanyrevisions.Forexample,thesectiononchoicemodelsgrewfromatwo-pagehandoutwrittenbyD

4、aveDeLongover12yearsago.ThisistheJanuary1,2005editionforSAS9.1.AllofthemacrosandcodeusedinthisbookshouldworkinSAS8.2,9.0,and9.1.However,youmustgetthelatestmacrosfromtheweb.Allothermacrosareobsolete.Ihopethatthisbookandtoolsetwillhelpyoudobetterresearch,doitquickly,anddoitmoreeasily.I

5、wouldliketohearwhatyouthink.Manyofmyexamplesandenhancementstothesoftwarearebasedonfeedbackfrompeoplelikeyou.Ifyouwouldliketobeaddedtoamailinglisttoreceiveperiodice-mailupdatesonSASmarketingresearchtools(probablynomorethanonceeveryfewmonths),e-mailWarren.Kuhfeld@sas.com.Thislistwillno

6、tbesoldorusedforanyotherpurpose.Copiesofthisbookandallofthemacrosareavailableonthewebhttp://support.sas.com/techsup/tnote/tnotestat.html#market(reportsbeginningwith“TS-722”).Thefollowingpeoplecontributedtowritingportionsofthisbook:MarkGarratt,JoelHuber,YingSo,RandyTobias,WayneWatson,

7、andKlausZwerina.Mypartscouldnothavebeenwrittenwithoutthehelpofmanypeople.IwouldliketothankJoelHuber,YingSo,RandyTobias,andJohnWurst.MyinvolvementintheareaofexperimentaldesignandchoicemodelingcanbetracedtoseveralconversationswithMarkGarrattintheearly1990’sandthentotheinfluenceofDonAnde

8、rson,JoelHub