cambridge university press international business strategy外语英文电子书

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1、InternationalBusinessStrategyRethinkingtheFoundationsofGlobalCorporateSuccessALAINVERBEKECAMBRIDGEUNIVERSITYPRESSCambridge,NewYork,Melbourne,Madrid,CapeTown,Singapore,SãoPauloCambridgeUniversityPressTheEdinburghBuilding,CambridgeCB28RU,UKPublishedintheUnitedStatesofAmericaby

2、CambridgeUniversityPress,NewYorkwww.cambridge.orgInformationonthistitle:www.cambridge.org/9780521862585©AlainVerbeke2009Thispublicationisincopyright.Subjecttostatutoryexceptionandtotheprovisionofrelevantcollectivelicensingagreements,noreproductionofanypartmaytakeplacewithout

3、thewrittenpermissionofCambridgeUniversityPress.Firstpublishedinprintformat2009ISBN-13978-0-511-46385-3eBook(EBL)ISBN-13978-0-521-86258-5hardbackISBN-13978-0-521-68111-7paperbackCambridgeUniversityPresshasnoresponsibilityforthepersistenceoraccuracyofurlsforexternalorthird-par

4、tyinternetwebsitesreferredtointhispublication,anddoesnotguaranteethatanycontentonsuchwebsitesis,orwillremain,accurateorappropriate.ChapterTitleContentsListoffigurespageviiListofcasestudiesxiAbouttheauthorxiiiForewordxvAcknowledgementsxviiListofabbreviationsxixWalkthroughxxiiI

5、ntroductionandoverviewofthebook’sframework1PartICoreconcepts1Conceptualfoundationsofinternationalbusinessstrategy132Thecriticalroleoffirm-specificadvantages(FSAs)773Thenatureofhomecountrylocationadvantages1014Theproblemwithhostcountrylocationadvantages1295Combiningfirm-specifica

6、dvantagesandlocationadvantagesinamultinationalnetwork151PartIIFunctionalissues6Internationalinnovation1777Internationalsourcingandproduction1998Internationalfinance2199Internationalmarketing24310Managingmanagersinthemultinationalenterprise261PartIIIDynamicsofglobalstrategy11E

7、ntrymodedynamics1:foreigndistributors28512Entrymodedynamics2:strategicalliancepartners30913Entrymodedynamics3:mergersandacquisitions33914Theroleofemergingeconomies35915AInternationalstrategiesofcorporatesocialresponsibility38315BInternationalstrategiesofcorporateenvironmenta

8、lsustainability419viiContentsConclusion.Thetruefoundationsofglobalcorporate