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1、2_InstantStartupGuide_TOC.qxd2/22/0610:16AMPageiInstantStart-UpGuideTABLEOFCONTENTS33What’stheBigIdea?Gettinganideaforyourbusiness:It’snotashardasyouthink.5GetWiththePlanHowtocreateawinningbusinessplan7117Where’stheMoney?Findingfinancingtogetyourbusinessupandrunning14Spread11theWordHowto
2、promoteyourbusinessNet14WorksSettingupyourcompanyWebsite2ENTREPRENEUR’SINSTANTSTART-UPGUIDE3,4_InstantStartupGuide_BigIdea.qxd2/22/0610:39AMPage3What’stheBigIdea?Gettinganideaforyourbusiness:It’snotashardasyouthink.MANYPEOPLEthinkit’s“ohsomysterious”tostartabusiness.AsNext,ontheotherside
3、THINKINGITtheeditorialdirectorofEntrepreneurmagazine,Ioftenhear“Ican’tofthepaperaskyourselfdoit”or“Ihavenoideawhattodo.”Nonsense!thesamequestionaboutTHROUGHMostpeopleareoverwhelmedbythebelieftheyhavetostartyourbusinesslife.AlsoBeforeyoustartabusiness,youhavetofromscratch.Theythink“Whatca
4、nIdothatnoonehaseverdoneexaminewhatyoulikebefore?”Inotherwords,theythinktheyhavetoreinventthewheel.anddislikeaboutyourlookatwhatthepotentialis,whatyourButunlessyouareatechnologicalgenius,tryingtoreinventtheworklifeaswellaswhatproductorserviceis,andifthereisalotwheelisabigwasteoftime.Ifyo
5、uareanotherBillGatesorStevetraitspeoplelikeanddis-Jobs,thenthisisthewaytogo.Butformostpeoplestartingalikeaboutyou.Finally,ofopportunitytomakeagooddealofbusiness,theysimplyneedtoanswerthequestion:“HowcanIdoaskyourselfwhyyou’remoneyoverthelongrun.Orisita“hit-somethingbetter?”or“HowcanIdoit
6、differentlyfromtheotherseekingtostartaguydoingitoverthere?”businessinthefirstand-run”product,whereyou’regoingtoplace.Then,whenyougetin,makealotofmoneyandthenGETTHEJUICESFLOWINGaredone,lookforapat-Howdoyoustarttheideaprocess?First,takeoutasheetofpaper,terntoemerge(i.e.,isgetout?That’snotne
7、cessarilyabadandlistfivetoseventhingsyouliketodoorthatyouarereallythereaneedforathing;fadshavemadesomeentrepre-goodat,suchasIamreallygoodwithbusinessdoingoneofthepeople,Ilovekids,Ilovetoread,Ithingsyoulikeorareneursincrediblysuccessful.Butremem-BrightIdealovecomputersandnu
