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1、跨境电商，国际贸易PFSweb'sEnd2EndeConunerceSolutionsDo'sanddon'tsforcross-bordere-commercesokitionsPFSweb-BoothS302012PFSwebEurope跨境电商，国际贸易跨境电商，国际贸易e-CommerceIcebergConceptEniotionsUserexperienceBrandTellingStoriesCommunicationsWebplatformsWarehouseLegalOrderMa
2、nagementTransportationReplenishmentsITSystemsVATCustomboxesGiftwrapping3rdPartyIntegrationFraudManagementPaymentProcessingCustomerService跨境电商，国际贸易SPOB/Fullserviceend2ende-commercesolutions跨境电商，国际贸易WhoknowsPFSweb?跨境电商，国际贸易Butwhataboutthesebrands?跨境电商，国际
3、贸易E-commerceSalesinEuropevs.USE-commerceSalesfrom2008to2012Since2008,therehasbeenaquickerincreaseintheEUe-conimercesalesthanintheUSBetween2008and2011,theannualaveragegrossratewas10.3%intheUScomparedwith18.6%inEurope跨境电商，国际贸易E-commerceSalesinEuropeOnlin
4、eSales2010-2011跨境电商，国际贸易2.Legal(1)Therearesimplethingsthatneedtobecoveredwhenrunningan(international)e-shop.Forexample:TermsandConditionsVisibilityondeliveryoptionsreturnsPeriodofwithdrawalPrivacySafeharborConsumerprotectionlawEUversusUSEUregulationvs.
5、domesticexecutionNext:cookies跨境电商，国际贸易Example:O'Neillavailablepaymentmethodsin2011BE,GBAT,DENLBE,GBAT,BE,DK,DE.FR,IT,NL,SPUKAT,BE,DK,DE,FR,IT,NL,SPUKAT,BE,DK,DE,FR.IT,NL.SPUK跨境电商，国际贸易Example:O'NeillpaymentmethodsinGermany-End2009:Introductionofanewpaym
6、entmethodBankwiring-2009-2010:Increasingofordersvolume(+108%)跨境电商，国际贸易5.OnlineOnlinePayments5.Payments-Youcanofferalotofpaymentmethods/countrybutyouneedtochoosetherightones,notallarerequired-Byofferingcreditcardsonly(VISA,Mastercard,AMEX)youwillmissfor
7、surerevenueopportunities-Onthecontrary,addingapaymentmethodlikeELVcanbedangerousbecauseitisadirectdebitcardwithhigherassociatedrisk-Somepaymentmethodsalsorequiremoremanualworkontheback-office-Conversion:A-Btesting跨境电商，国际贸易J5.Fulfillment-Standardpick-pa
8、ck-shipoperationsvs.highlycustomizedonlinebuyingexperience(engraving,specialwrapping,giftcardmessage)-Sameexperienceasinretail(increasedexpectationsbybothconsumerandbrand)-“Hidingofbrandsontheoutside”跨境电商，国际贸易6.TransportationReturns-B2B
