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1、www.hbr.orgHBRCASESTUDYANDCOMMENTARYWhatkindofSuccessionandFailuresuccessionplanshouldtheboardadopt?byFrankV.CespedesandRobertM.Galford•Fourcommentatorsofferexpertadvice.ReprintR0406ATivertonMediahasspentmuchtimeandmoneyonitsmanagement-developmentandsuccessionprocess.Sowhyhavethehei
2、rsapparentleftthecompany?HBRCASESTUDYSuccessionandFailurebyFrankV.CespedesandRobertM.GalfordThewalkfromNormanWindom’ssnugmid-judgeofmanagerialtalent.SeanKinnane,thetowndigstotheEtoile,ajewelboxofatheaterheirapparentatTiverton’sbiggestandmostlocatedjustoffTimesSquare,wasjustafewprofit
3、ablerecordcompany,hadcometohimblocks.“ThoseSingingSinatras”hadopenedwiththeideaforaBroadwayshow.Itpresentedsomeweeksearlier,anditwasabouttimehethesupposedlyheartwarmingstoryoftherela-wenttoseeit,hethought,givenitsimportancetionshipthelegendaryvocalisthadwithhistoTivertonMedia,theLon
4、don-basedconglom-son,Frank,Jr.,theleaderofatouringbigband,erateNormanranandchaired.Tivertonhadandwithhisdaughter,Nancy,whohadchartedinvestedonly$7millionintheshow—anin-acoupleofsunnypophitsinthe1960s.InNor-vestmentthatwasunlikelytothrowofftheman’sview,Kinnanewasoneoftheonlymusickind
5、ofprofitsthatcouldmakemuchdiffer-executivesaroundwhofollowedneitherin-encetoacompanyofTiverton’ssize.ButNor-stinct,whichoftenprovedtobeunreliable,normanhadbeenpersuadedthattheshowwouldtrends,whichoftenprovedtobeshort-lived.reviveinterestintheSinatracatalog,therightsHisspecialtywaslev
6、eragingdormantproper-towhichhehadacquired,atgreatexpense,theties,askillofprimeimportancetoanorganiza-yearbefore.tionasrichinthemasTiverton.Intruth,62-year-oldNormandidn’tknowArrivingatthetheater,Normantookhisseatmuchaboutpopularmusic,havingspentthebetweenZaraSandyston,Tiverton’sdire
7、ctorofbetterpartofhiscareeratTivertonatitsclassi-corporatecommunications,andNeilBrodie,itscallabelsandmusicpublishingandmagazinemarketingvicepresident,bothofwhomhaddivisions.Buthedidfancyhimselfasuperbbeenpresentonopeningnight.AsNormanOPYRIGHT©2004HARVARDBUSINESSSCHOOLPUBLISHINGCORP
8、ORATION.ALLRIGHTSRE