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1、Information&Management46(2009)279–284ContentslistsavailableatScienceDirectInformation&Managementjournalhomepage:www.elsevier.com/locate/imRevisitingfeedbacksystems:Trustbuildingindigitalmarketsa,*,MartinDresnerbbMingZhou,RobertWindleaDepartmentofOrganization&Management,LucasGraduateSchoolofBusi
2、ness,SanJoseStateUniversity,BT659OneWashingtonSquare,SanJose,CA95192-0070,UnitedStatesbLogistics,BusinessandPublicPolicy,RobertH.SmithSchoolofBusiness,UniversityofMaryland,UnitedStatesARTICLEINFOABSTRACTArticlehistory:Datafromebay.comonlineauctionswereusedtoexaminetheimpactofbuyerfeedbackandoth
3、ertrust-Received28August2008evokingvariablesonthefinalauctionpricesrealizedbysellers.DirectcountsofpositiveandnegativeReceivedinrevisedform18December2008feedbackwerefoundtoinfluenceendingauctionpricesignificantly.However,whendifferencemeasuresAvailableonline28May2009betweenpositiveandnegativefeedb
4、ackwereusedasbuyerfeedbackmeasures,nosignificantpriceeffectswerefound.Sincemuchmorepositive,thannegative,feedbackisobtainedbysellers,theKeywords:marginalimpactofnegativefeedbackismuchgreaterthanthatofpositivefeedback.Therefore,Onlineauctionssubtractingnegativefeedbackcountsfrompositivefeedbackco
5、untsmaynotbeappropriate.SupportFeedbacksystemswasalsofoundforotherfactors,suchasproductwarranties,impactingfinalauctionprices.Onlinetrustß2009ElsevierB.V.Allrightsreserved.Empiricalstudies1.Introductionauctionpricesinanefforttoexaminetheeffectivenessofavarietyoffeedbackscores.Ourresultsindicated
6、thattheeffectivenessofOnlineauctionmarketshavecreatednewchannelsthroughthefeedbacksystemwasstronglyinfluencedbythetypeofwhichbuyersandsellerscantransactgoodsandservices.However,feedbackscoreemployed,andthatmanyoftheseproduct-andsincebuyersandsellersgenerallyhavenopersonalinteractioninauction-spe
7、cificfactorshadsignificantinfluenceonfinalauctionthesemarkets,andsincetheyoftendonothaveanyongoingprice.relationships,trustisacriticalfactor[2].Sincetraditionaltrust-Usingthetrust-buildingtheoriesthathavebeenwidelybuildingmechanisms,s
