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1、TowardsaGlobalOnlineReputationHuiLiMoradBenyoucefGregorv.BochmannUniversityofOttawaUniversityofOttawaUniversityofOttawa55LaurierAveE55LaurierAveE88KingEdwardAveOttawa,ONK1N6N5CanadaOttawa,ONK1N6N5CanadaOttawa,ONK1N6N5Canada+1(613)5625800,8834+1(613)5625800,4787+
2、1(613)5625800,6205Hli103@uottawa.cabenyoucef@telfer.uottawa.cabochmann@site.uottawa.caABSTRACTreputation.Reputationisdefinedasacollectivemeasureoftrustworthinessbasedontheratingsofcommunitymembers[2]Today’sonlinereputationsystemslackoneimportantfeature:whichmigh
3、taffecttheinteractingparty’sfuturepayoffs[4].globality.Usersbuildareputationwithinonecommunity,andsometimesseveralreputationswithinseveralcommunities,butOnlinereputationsystemsarecommunitytoolsthat“collect,eachreputationisonlyvalidwithinthecorrespondingcommunity
4、.distribute,andaggregatefeedbackaboutparticipants’pastMoreover,suchreputationisusuallyaggregatedbytheonlinebehaviour”[5].Anegativereputationsystemgathersandplatform’sprovider,givingtheinquiringagentnosayinthedistributesfeedbackonuntrustworthyparticipantstodiscou
5、rageprocess.Thispaperproposesonewayofdealingwiththistheirbehaviour;whileapositivereputationsystemencouragesproblem.Weintroduceanonlinereputationcentralizerthatparticipantswithahistoryofhonestbehaviour[6].Inahybridcollectsrawreputationdataaboutusersfromseveralonl
6、inereputationsystem,bothpositiveandnegativebehavioursaretakencommunitiesandallowsforittobeaggregatedaccordingtotheintoaccount.Insuchacase,participantsstartwithneutralinquiringagent’srequirements,usingastochastictrustmodel,andreputationvalues,thenpointsaretakenaw
7、ayasapunishmentfortakingintoaccountfactorsthatqualifyauser’sreputation.badbehaviouroraddedasarewardforgoodbehaviour[7].EBay’sfeedbackforum(www.ebay.com)isanexampleofaCategoriesandSubjectDescriptorshybridreputationsystem.ItallowsparticipantstorateeachotherC.2.0[C
8、omputer-CommunicationNetworks]:Securityandwith+1forpositive,0forneutral,and-1fornegativefeedback.Protection;H.3.5[OnlineInformationServices]:Web-basedAllthefeedbackva
