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1、J.DairySci.96:2118–2129http://dx.doi.org/10.3168/jds.2012-6262®©AmericanDairyScienceAssociation,2013.Consumerattitudes,knowledge,andconsumptionoforganicyogurt1EllenJ.VanLoo,MyNguyenHoangDiem,ZuzannaPieniak,andWimVerbekeDepartmentofAgriculturalEconomics,GhentUniversity
2、,9000Gent,BelgiumABSTRACT2011),respectively.InBelgium,annualorganicmilkproductwasestimatedat32millionkgin2010,1.1%ofThesegmentoforganicproductsoccupiesanin-thetotalmilkproduction;thisnumberisexpectedtocreasinglyimportantplaceindairyassortments.Thecontinuetoexpand.Inmo
3、stEuropeancountries(withEuropeanUnion(EU)introducedanewEUorganictheexceptionoftheUnitedKingdom),thesupplyoflogoin2010withtheaimofharmonizingitsorganicorganicmilkisunabletokeepupwiththegrowingde-sectorandboostingconsumertrustinorganicfood.mand,resultinginashortageoforg
4、anicmilk.Asare-Thisstudyfocusesonorganicyogurtandinvestigatessult,severalcountriesareimportingorganicmilkfromconsumerawarenessandknowledgeofthenewEUelsewhere.Forexample,France,theNetherlands,andlogo.ConsumersevaluateorganicyogurtassuperiorBelgiumareimportingorganicmil
5、kfromtheUnitedcomparedwithconventionalyogurtonhealthiness,Kingdom(BioForum,2011).Anestimated23millionLenvironmentalfriendliness,quality,andsafety.MoreofraworganicmilkwasimportedinBelgiumin2010frequentbuyersoforganicyogurthaveastrongerbelief(BioForum,2011).thatorganicy
6、ogurtissuperior.Thewillingness-to-payTheEUorganicfoodsaleswereestimatedat€19.6fororganicyogurtrangedfromapremiumof15%forbillionin2010(IFOAM/FiBL,2012);inBelgium,thenonbuyersto40%forhabitualbuyers,indicatingtheorganicfoodsectorwasvaluedat€435millionin2011marketpotentia
7、lforthisproduct.Astructuralequa-(VLAM,2012).Belgianconsumers’spendingonor-tionsmodelrevealsthepositiveassociationbetweenganicdairyproductswas€46millionin2011(VLAM,knowledge,attitudes,andthefrequencyofpurchasing2012),whichisan84%increasecomparedwith2007.andconsumingorg
8、anicyogurt.Nevertheless,consumerInBelgium,asinotherEUcountries(SoilAssociation,awarenessoftheEUorganiclogoremainsratherlow,2
