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ID:71884736
大小:4.15 MB
页数:57页
时间:2022-12-17
《2011年英泰行广告作品集_部分2》由会员上传分享,免费在线阅读,更多相关内容在工程资料-天天文库。
1、06年金秋房展会实景照片物料围墙物业定位:新市府贵地高品质低密度纯板式精品社区广告语:好日子一步到位营销推广策略:均好的,才是真的好实力团队+潜力地段+临近地铁+亲地纯板小高层„„足以说明幸福快车是真正的好品质楼盘。IntelligenceallsuvcessweremadefromwisdomallsuvcessweremadefromwisdomintelligenceallsuvcessweremadefromwisdomIntelligenceallsuvcessweremadefromwisdomallsuvcessweremadefromwisdomin
2、telligenceIntelligenceallsuvcessweremadefrom35万平方米湖景大型养生别墅位处成都南80公里的彭山县境内,总用地面积逾35万㎡,物业形态包括叠拼别墅、花园叠墅、连排别墅、小高层及高层等,属于山水型别墅社区。IntelligenceallsuvcessweremadefromwisdomallsuvcessweremadefromwisdomintelligenceallsuvcessweremadefromwisdomIntelligenceallsuvcessweremadefromwisdomallsuvcesswere
3、madefromwisdomintelligenceIntelligenceallsuvcessweremadefrom推广策略:地段决定论+价格利刃+特效营销物业定位:小寨生活更上一层楼广告语:5米2层高,小寨生活更上一层楼;买下层空间,送上层生活IntelligenceallsuvcessweremadefromwisdomallsuvcessweremadefromwisdomintelligenceallsuvcessweremadefromwisdomIntelligenceallsuvcessweremadefromwisdomallsuvcesswer
4、emadefromwisdomintelligenceIntelligenceallsuvcessweremadefrom奇迹引爆城南2005年4月的房展会初次亮相,当天下定客户60余人;2005年5月刚发布内部认购消息,3天认购超300套;2006年正式开盘不久即全线售空,几乎未经任何主流媒体宣传,527套房源100%售罄。物业定位:交大旁精装酒店式公寓广告语:简单生活简单爱营销推广策略:定位寻求市场空白点;推广找差异化卖点;核心卖点集中释放;事件营销铺陈效应;打破常规价格体系,反其道而行;在不到10个月时间,实现100%售罄。Intelligenceallsuv
5、cessweremadefromwisdomallsuvcessweremadefromwisdomintelligenceallsuvcessweremadefromwisdomIntelligenceallsuvcessweremadefromwisdomallsuvcessweremadefromwisdomintelligenceIntelligenceallsuvcessweremadefrom新销售现场西北首家TOWNHOUSE社区准确的定位推广使一期、二期项目刚推出即告售磬,当年成为西安别墅史上不可复制的成功亮点。Intelligenceallsuvc
6、essweremadefromwisdomallsuvcessweremadefromwisdomintelligenceallsuvcessweremadefromwisdomIntelligenceallsuvcessweremadefromwisdomallsuvcessweremadefromwisdomintelli
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