九华湖公园经营方案-49页

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1、湘潭九华湖德文化公园运营管理初案〔送审稿〕湘潭九华资产管理与经营二〇一五年五月页脚下载后可删除，如有侵权请告知删除！页脚下载后可删除，如有侵权请告知删除！目录一、方案说明.........................................................................-1-二、公园简介.........................................................................-1-三、总体思路................................................

2、.........................-2-〔一〕开展定位...............................................................-2-〔二〕开展目标...............................................................-3-〔三〕功能定位...............................................................-4-四、招商运营规划..........................................

3、......................-4-〔一〕工程规划..............................................................-4-〔二〕特色经营..............................................................-9-〔三〕大型活动开展....................................................-10-〔四〕区域结合形成互动............................................-10-五、智慧

4、化公园...................................................................-11-六、管理模式.......................................................................-11-〔一〕管理模式............................................................-11-〔二〕市场化运营合作模式........................................-12-〔三〕运营管理的组织架构...

5、.....................................-17-七、财务测算.......................................................................-22-〔一〕本钱分析.............................................................-22-〔二〕收益分析.............................................................-26-八、宣传方案.........................

6、..............................................-28-页脚下载后可删除，如有侵权请告知删除！〔一〕宣传目的.......................................................-28-〔二〕宣传策略.......................................................-28-〔三〕宣传与媒介形式...........................................-30-〔四〕资金预算................................

7、......................-31-九、亟需推开工作及相关建议.....................................-32-〔一〕亟需推动的工作..........................................-32-〔二〕相关建议......................................................-34-附件1：九华湖德公园新增沙滩公园及