公司层战略(二).pptx

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1、PART2:FORMULATIONOFSTRATEGICACTIONSCHAPTER6CORPORATE-LEVELSTRATEGYIRELAND

2、HOSKISSON

3、HITTTHEMANAGEMENTOFSTRATEGYCONCEPTSANDCASES10ELevelsandTypesofDiversification多元化的原因表6.1多元化的原因ReasonsforDiversificationAnumberofreasonsexistfordiversificationincludingValue-creatingOperationalrelatedne

4、ss:sharingactivitiesbetweenbusinessesCorporaterelatedness:transferringcorecompetenciesintobusinessValue-neutralValue-reducingChapter6:Corporate-LevelStrategyOverview:SixcontentareasDefineanddiscussdiversificationstrategyDifferentlevelsofdiversificationThreeprimaryreasonsfirmsdiversify

5、Valuecreation:relateddiversificationstrategyValuecreation:unrelateddiversificationstrategyIncentivesandresourcesencouragingdiversification4.TYPESOFDIVERSIFICATION矩阵分类法纵坐标：OperationalRelatedness:Sharingactivities经营层面相关性：行为资源共享横坐标：CorporateRelatedness:Corecompetencytransfer公司层面相关性：传递核心竞

6、争力公司范围共享设备、后勤、采购共享技术共享经营资源传递品牌价值传递管理、经验和专门技术。共享客户共享渠道共享……传递技术知识传递特有技能传递……价值创造的多元化战略图6.2价值创造的多元化战略：经营层面和公司层面的相关性Relatedconstrained（相关约束型）Related-linked（相关联系型）Unrelated（非相关型）BothOperationalandCorporateRelatedness（既有经营层面又有公司层面的相关性）Value-CreatingDiversification(VCD):RelatedStrategies1.Ope

7、rationalRelatedness:SharingactivitiesCangaineconomiesofscopeShareprimaryorsupportactivities(invaluechain)RiskyastiescreatelinksbetweenoutcomesRelatedconstrainedshareactivitiesinordertocreatevalue1经营层面相关性：行为（资源）共享共享价值链上的主要活动（如物流系统）和辅助活动（如采购活动）行为共享也是有风险的，因为不同业务之间的这种关系会影响到最终的产出。需要在业务间进行仔

8、细地协调如共享:产品（物品和服务）技术分销渠道Value-CreatingDiversification(VCD):RelatedStrategies2.CorporateRelatedness:CorecompetencytransferComplexsetsofresourcesandcapabilitieslinkingdifferentbusinessesthroughmanagerialandtechnologicalknowledge,experienceandexpertiseTwosourcesofvaluecreationExpenseincur

9、redinfirstbusinessandknowledgetransferreducesresourceallocationforsecondbusinessIntangibleresourcesdifficultforcompetitorstounderstandandimitate,soimmediatecompetitiveadvantageovercompetition公司层面相关性:传递核心竞争力是与不同业务相关联的资源和能力的综合，主要包括管理和技术知识、经验和专门技术。公司创造价值的两种途径：如果公司在一项业务的核心竞争力的塑造中支付了大量的费用，

10、那么可以将