大学校园快餐外卖店经营的可行性研究

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4、gLinesToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaahF目录一、高校校园餐饮需求市场分析2（一）群体构成的复合式、多层次性2（二）活动范围有限性2（三）健康饮食的主观需求2（四）多样化、个性化的餐饮需求3二、大学校园快餐外卖

5、店经营模式的构想3（一）创新理念3（二）经营模式简介3三、营销战略分析5（一）市场细分及目标市场5（二）营销战略选择——SWOT分析7（三）基本竞争战略选择——五力分析8四、营销推广策略9（一）市场拓展策略9（二）产品策略10（三）价格策略11（四）渠道策略11（五）促销策略11（六）品牌策略11五、财务分析与评价11（一）投资规模11（二）、财务分析12（三）、财务风险及对策13六、附录13附件一：全国高校食堂现状调查问卷1317Selection.ParagraphFormat.LineSp

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