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1、湖州职业技术学院商务英语专业毕业设计题目:“纯银时代”银饰店开业计划学生姓名学号指导教师班级SGraduationProjectofHuzhouVocational&TechnologicalCollegeBusinessEnglishDepartmentTitle:PureandShiningSilverJewelryStoreOpeningProjectName:CaoSupeiSchoolNumber:Tutor:HuangXiaohanClass:BusinessEnglish1302【摘要】随着现代化步伐的加快,人均
2、收入的提高,现代人更注重时尚潮流,尤其是女性,越来越注重自身的时尚打扮。一套好看的衣服,不仅需要个人体型的结合,更需要首饰的搭配。鉴于价格因素,精致闪亮的银首饰是目前市场上最受广大女性喜爱的一种银饰品。所以若能开设一家银饰店,拥有自身经营特色并且提供全方位服务,势必会受到顾客们的广泛欢迎。本报告将着重分析所开设银饰店的优势、劣势、机遇、威胁,以及相应的费用明细,最后草拟出具体的实施计划,以便商业利润的实现。Abstract:Withtheacceleratedpaceofmodernization,thepercapitali
3、ncomesisraising,peoplepaymoreattentiontothemodernfashion,especiallythewomen,paymoreattentiontotheirownstyleofdress.Aniceclothes,notonlyneedtocombinetheindividualshapes,needmorejewelrycollocation.Inviewofthepricefactor,delicateandshinysilverjewelryisthewomen'sfavorit
4、eonthemarketatpresent.Soifopenasilvershop,withitsownoperatingcharacteristicsandprovideafullrangeofservices,whichmustbeafashionableelementinpeople’sdailylife.Thisproposalmainlyanalyzesthestrengths,weaknesses,opportunitiesandthreatsofopeninganewsilverjewelryshop,lists
5、thecostbreakdownandfinallydrawsadetailedactionplanfortherealizationofthebusinessprofits.【关键词】银饰店,顾客,SWOT分析,成本分析,实施计划Keywords:silverjewelryshop,customers,SWOTanalysis,costbreakdown,actionplan湖州职业技术学院毕业设计目录1、引言………………………………………………………………………11.1目的…………………………………………………………………
6、……11.2背景………………………………………………………………………11.3经营范围…………………………………………………………………11.4问题陈述…………………………………………………………………12、调研结果…………………………………………………………………22.1外部环境分析……………………………………………………………22.1.1机遇……………………………………………………………………22.1.2威胁……………………………………………………………………22.1.3调查结果…………………………………………………………
7、……22.2内部环境分析……………………………………………………………32.2.1优势……………………………………………………………………32.2.2劣势……………………………………………………………………32.3财务报告…………………………………………………………………32.3.1费用明细表……………………………………………………………32.3.2效益……………………………………………………………………42.4风险管理…………………………………………………………………42.4.1风险………………………………………………………
8、……………42.4.2风险管理………………………………………………………………42.5详细的战略,活动和附表………………………………………………53、结论………………………………………………………………………5参考文献………………………………………………………………………6附