唐臣粮油市场推广营销策划方案

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1、毕业设计（论文）题目：唐臣粮油市场推广营销策划方案年级专业：市场开发与营销学生姓名：XXXXXXXXXXX指导教师：2010年8月26日毕业设计任务书毕业设计题目：唐臣粮油市场推广营销策划方案题目类型毕业设计题目来源学生自选题毕业设计时间从至1.毕业设计内容要求：（1）广泛收集各种资料，对现有的市场营销方案及策略进行了解和分析，从而选取唐臣作为实例进行市场营销方案设计（2）通过收集的资料，进行筛选，了解目前食用油的营销策略方案的优势和不足所在，进而为唐臣粮油设计了针对性的市场营销策略方案（3）最后通过市场调查的结果进行总结，针对目前唐臣在市场上

2、的不足之处提出持续改进（4）毕业设计（论文）必须符合“湖南理工职业技术学院经贸社科系毕业设计（论文）规范格式”的要求。2.主要参考资料1.【美】菲利普·科特勒著。《营销管理》。梅汝和等翻译。上海人民出版社。1999年版2.李新成、周琦著作。《品牌营销》。福建人民出版社。2004年版3.董大海著作，《战略管理》。大连理工大学出版社。2001版3.毕业设计进度安排阶段阶段内容起止时间1开讲个人选题报告3.12-3.132着手收集资料，并报送提纲审定3.16-3.303集中指导与个别指导，提交初稿审查4.1-4.304修改，经审稿后定稿交稿5.3-5

3、.145答辩与鉴定指导老师:教研室主任:系主任:[1]题目类型：(1)理论研究(2)实验研究(3)工程设计(4)应用研究(5)软件开发[2]题目来源：(1)教师科研题(2)生产实际题(3)模拟或虚构题(4)学生自选题目录绪论···················································1第一章唐臣粮油简介······································21、1公司简介·····················································21、

4、2市场简介·····················································31、3产品简介·····················································3第二章设计的目的和依据··································52、1设计的目的与目标············································52、2设计依据··············································

5、······52、3唐臣在现有的市场基础需要强化的几点··························5第三章营销策略··········································63、1产品策略····················································63、2渠道策略····················································73、3价格策略············································

6、········83、4促销策略····················································83、5广告策略····················································9第四章人员组织··········································114、1生产部·····················································114、2仓储部····························

7、··························114、3品管部······················································114、4市场拓展部··················································114、5财务部·····················································11第五章经费预算···········································125．1营销人员经费预算·

8、··········································125．2市场调查经费预算····················